How to Build Credible ESG Practices That Clients Trust Long-Term With Marcy Twete

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Marcy Twete is the CEO of Veerless, a sustainability and ESG consultancy she founded in 2018 and grew from a solo practice into a boutique firm serving clients around the world. Veerless advises companies, nonprofits, and investors on ESG strategy, sustainability reporting, and integrating sustainability into business operations in a way that actually drives impact. Before launching Veerless, Marcy spent years inside one of the world’s largest companies as Executive Director of Sustainability and Corporate Responsibility at ArcelorMittal. There, she led the creation of a globally recognized sustainability framework and oversaw the company’s first Integrated Report, aligning financial and non-financial performance with global standards like GRI, SASB, and IIRC.

In this conversation, we explore what it takes to build a high-credibility consulting firm in a complex, highly scrutinized space. Marcy shares how she thinks about positioning, long sales cycles, client trust, and why consultants need to move beyond marketing metrics and focus on substance if they want long-term relevance.

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Proposed Interview Structure:

1. What originally pulled you into sustainability and consulting, and when did you realize this could become a firm rather than just a role?

2. What is the core problem Veerless solves for clients, and why do you think so many organizations still struggle to get ESG right?

3. Who are your ideal clients today, and who inside the organization usually drives ESG-related decisions?

4. How do companies typically find Veerless, and what’s worked best for you in building credibility and attracting the right kind of clients? Current Acquisition Channels: Referral Sub Question: You host your own podcast, what role do you think podcasts can realistically play as a marketing tool in consulting and ESG?

5. ESG work often involves long sales cycles and internal skepticism. How do you move from early conversations to real buy-in and signed engagements?

6. Once a client starts working with Veerless, how do you ensure they keep coming back, and what do you focus on to build long-term, trust-based relationships?

7. As a consulting firm owner today, where do you find yourself most challenged or constrained right now (if at all)?

8. Looking ahead, where do you see the biggest opportunities for ESG-focused work over the next few years?

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Know more about Marcy Twete

Website Link: https://veerless.com/

Connect with Marcy Twete on LinkedIn

LinkedIn link: https://www.linkedin.com/in/marcytwete/

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