How to Build a Specialized Safety Consulting Firm That Clients Trust With Travis Costello
Consulting Leaders · GHA Marketing
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Show Notes
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Travis Costello is a safety consultant specializing in occupational health and workplace safety systems. Through Costello Safety Consulting, he works with construction, oil & gas, and industrial companies to implement practical safety programs that meet OSHA requirements while still working in the realities of active job sites. His approach focuses on pragmatic systems developed with employee participation and real operational constraints in mind. Rather than delivering generic compliance documents, Travis helps companies build safety programs that workers actually follow, combining training, inspections, hazard analysis, and customized compliance systems.
After more than a decade running his consulting firm and managing safety programs across dozens of facilities earlier in his career, Travis brings a practitioner’s perspective on consulting in highly regulated industries where results directly affect worker safety and business risk.
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Proposed Interview Structure:
1. What got you into safety consulting, and how did that eventually lead you to start Costello Safety Consulting?
2. What specific problem are you helping your clients solve when they bring you in, and why does solving that problem matter so much to you personally?
3. Who are your ideal clients today, construction firms, energy companies, industrial operators, and who are typically the decision makers that bring in a safety consultant?
4. How do companies typically find you today, and what has worked best when it comes to generating consistent consulting opportunities? Current Acquisition Channels: Referral, Content, Speaking engagements, Cold outreach Sub Question: What do you think about podcasting as a marketing tool for consultants in industries like safety, compliance, or risk management?
5. When a company first reaches out about safety consulting, how do you guide that conversation toward an engagement and help them see the value of bringing you in?
6. Once you’re working with a client, how do you make sure they keep coming back, what do you do to build long-term relationships and ongoing consulting work?
7. Where do you find yourself most stuck right now as a safety consultant and firm owner, if at all?
8. Looking ahead, where do you see the biggest opportunity for safety consulting over the next few years?
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Know more about Travis Costello
Website Link: https://www.costellohse.com/
Connect with Travis Costello on LinkedIn
LinkedIn link: https://www.linkedin.com/in/traviscostello/
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