How to Align Strategy and Leadership to Drive Measurable Results With Michael Brainard

Look into the "3 Ways to Generate Leads With Your Podcast" E-book for free here on our website! (https://ghapodcast.com)

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Michael Brainard has spent over two decades operating at the intersection of strategy, leadership, and organizational psychology. As the founder of Brainard Strategy, he works with senior executives and boards to align people, processes, and decision-making with business objectives that actually matter. What makes Michael’s perspective especially valuable is that he’s been on both sides of the table: as a consultant and coach, but also as a senior executive responsible for delivering results, integrating acquisitions, and leading through change. His work blends rigorous research with practical execution.

In this conversation, we’ll dig into how consulting firm owners can position themselves at the executive level, navigate long sales cycles, retain clients over time, and build credibility in complex, high-stakes environments.

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Proposed Interview Structure:

1. What originally got you into consulting, and what pulled you specifically toward strategy and leadership work?

2. What is the core problem you help organizations solve today, and why does that problem keep showing up at the executive level?

3. Who are your ideal clients now, and who is usually the real decision maker when you’re brought in?

4. How do clients typically find you today, and what’s worked best to build credibility and demand at that level? Current Acquisition Channels: Referral, Content Sub Question: What’s your view on podcasts as a marketing tool for consultants and executive coaches?

5. Executive consulting often comes with long sales cycles and multiple stakeholders. How do you usually move from first conversation to signed engagement?

6. Once you’re working with a client, how do you structure the relationship to ensure they see value, keep coming back, and view you as a long-term partner rather than a one-off consultant?

7. Where do you find yourself most stuck right now in your own practice, whether that’s growth, focus, or something else (if at all)?

8. Looking ahead, where do you see the biggest opportunities for your work in strategy and leadership over the next few years?

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Know more about Michael Brainard

Website Link: https://www.brainardstrategy.com/

Connect with Michael Brainard on LinkedIn

LinkedIn link: https://www.linkedin.com/in/michaelbrainard/

Apply to be a guest on Consulting Leaders:

https://ghapodcast.com/application-to-be-a-guest-on-consulting-leaders/