
How Consultants Can Turn AI Strategy Into Real Adoption and Retained Clients With Jake Herway
Consulting Leaders · GHA Marketing
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Show Notes
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Four out of five digital transformation initiatives fail. Jake argues it’s not a tech problem, it’s a leadership and mindset problem. At ValueAdd Group, he leads the Digital Adoption Accelerator, helping healthcare organizations integrate AI by upgrading critical thinking, leadership behavior, and cultural alignment. Trusted by leaders at Roche, Sanofi, Lilly, and Amazon, Jake’s methodology combines leadership psychology, behavioral design, and hands-on AI application. The results are measurable: 311% growth in core leadership competencies and 80% of participants actively driving digital innovation after the program. Before ValueAdd, Jake spent over a decade at Gallup leading culture transformation initiatives, driving 10x revenue growth and 20% margin expansion in his P&L.
Today, he sits at the intersection of AI, leadership, and performance, making sure digital investments actually deliver business impact.
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Proposed Interview Structure:
1. What got you into consulting in the first place, and how did that evolve into focusing on digital adoption and AI in healthcare?
2. What specific problem are you helping healthcare leaders solve when it comes to AI and digital adoption, and why does solving that problem matter so much to you personally?
3. Who are your ideal clients today inside large healthcare or tech organizations? Who typically owns the budget and makes the decision to bring you in?
4. In a credibility-driven enterprise market, how do clients typically find you, and what has worked best to position yourself as the go-to expert in AI adoption? Current Acquisition Channels: Referral, Content, Speaking engagements Subquestion: What’s your view on podcasting as a marketing tool for consultants working in leadership and digital transformation?
5. When selling into large healthcare systems or global pharma companies, how do you navigate long sales cycles, multiple stakeholders, and procurement to actually close the deal?
6. Once you’ve delivered an engagement, how do you retain those enterprise clients? What do you do specifically to ensure they keep coming back and that the relationship becomes long-term rather than one-off transformation work?
7. Where do you find yourself most stuck right now as a consultant scaling AI adoption inside healthcare (if at all)?
8. Looking ahead, where do you see the biggest opportunity for your work in scaling AI adoption through leadership over the next few years?
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Know more about Jake Herway
Website Link: https://www.valueaddgroup.com/
Connect with Jake Herway on LinkedIn
LinkedIn link: https://www.linkedin.com/in/jakeherway/
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