Complete B2B Podcasting Guide - Ep9 - CLOSER Framework (High-ticket B2B)
Consulting Leaders · GHA Marketing
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Show Notes
Download “B2B Podcasting Secrets” to solve Branding & Lead Gen for good if you are a B2B Business: https://ghapodcast.com/b2b-podcasting-secrets-pod
Follow me on LinkedIn: https://www.linkedin.com/in/guillaume-jouvencel/
In this video, I break down how we apply the CLOSER framework to B2B sales so you can convert relationships built through podcasting into clients, even if you hate selling.
What You’ll Learn:
- How the CLOSER framework applies to high-ticket B2B sales environments
- Why clarifying the prospect’s motivation strengthens the sales process
- How labeling the core problem increases solution relevance
- The role of discovery in connecting pain, consequences, and outcomes
- How objection pre-handling simplifies closing conversations
- Why reinforcing the buying decision reduces churn and buyer’s remorse
Chapters:
00:00 – Introduction to the CLOSER Framework
01:00 – Framework Overview and Origin
03:50 – Clarifying Why the Prospect Took Action
04:49 – Labeling the Core Problem
05:20 – Overview of Past Pain and Consequences
06:38 – Selling Outcomes Instead of Process
06:57 – Explaining Away Concerns Before They Arise
08:50 – Reinforcing the Buying Decision
If you are new to my channel, my name is Guillaume Jouvencel, and I'm the co-founder of GHA Marketing. I've launched and grown 107 B2B podcasts in the last 2.5 years, and I personally own two top 10% podcasts globally.
I believe in proof, not promises. See all our B2B clients testimonials here: https://ghapodcast.com/testimonials/
To the builders in the arena, build the brand first, then let the clients chase you.
Never quit, Guillaume
DISCLOSURE: Information shared here is for educational purposes only. Results are not guaranteed and will vary based on effort, market, offer, and execution.
DISCLAIMER: I create podcast strategies that drive real results. With so many “experts” and “quick fixes” out there, it’s hard to know who’s legit. I share what works from real-world experience in helping companies and entrepreneurs use podcasting to generate revenue and strengthen their brand. And if you’re ready to take your podcast to the next level, I’m here to help.