Complete B2B Podcasting Guide - Ep4 - How to consistently find the perfect guests

Download “B2B Podcasting Secrets” to solve Branding & Lead Gen for good if you are a B2B Business: https://ghapodcast.com/b2b-podcasting-secrets-pod

Follow me on LinkedIn: https://www.linkedin.com/in/guillaume-jouvencel/

In this video, I break down the exact framework we use to find the first guests for a B2B Podcast like clockwork, even if the show doesn't exist yet!

What You’ll Learn:

1. How to consistently source one to four qualified podcast guests per week
2. Why industry podcasts are a powerful database of pre-qualified ICP guests
3. How human personalization outperforms AI-generated outreach
4. The role of social proof in achieving 11 to 18% positive reply rates
5. How to structure outreach that positions the podcast as industry value, not a sales play
6. The frictionless booking method that increases interview confirmation rates

Chapters:

00:00 – Results You Can Expect From Podcast Outreach

00:56 – From First Guests to Consistent Guest Flow

01:40 – Building a Target List of Ideal Guests

02:36 – Using Industry Podcasts to Source ICPs

03:18 – Leveraging Data Platforms for Guest Discovery

04:07 – Email Validation and Deliverability Best Practices

05:00 – Why Human Personalization Wins in Cold Outreach

06:33 – Structuring Outreach Around Social Proof

08:16 – Reply Rate Benchmarks and Performance Data

09:11 – Converting Positive Replies Into Booked Interviews

09:52 – The Low-Friction Scheduling Method That Works

10:40 – How to Sustain Weekly Guest Acquisition

Resources Mentioned in the Video

Data & Prospecting Platforms:

1. Sales Navigator
2. ZoomInfo
3. Apollo
4. ListKit

Email Validation Tools:

1. BounceBan

If you are new to my channel, my name is Guillaume Jouvencel, and I'm the co-founder of GHA Marketing. I've launched and grown 107 B2B podcasts in the last 2.5 years, and I personally own two top 10% podcasts globally.

I believe in proof, not promises. See all our B2B clients testimonials here: https://ghapodcast.com/testimonials/

To the builders in the arena, build the brand first, then let the clients chase you.

Never quit, Guillaume

DISCLOSURE: Information shared here is for educational purposes only. Results are not guaranteed and will vary based on effort, market, offer, and execution.

DISCLAIMER: I create podcast strategies that drive real results. With so many “experts” and “quick fixes” out there, it’s hard to know who’s legit. I share what works from real-world experience in helping companies and entrepreneurs use podcasting to generate revenue and strengthen their brand. And if you’re ready to take your podcast to the next level, I’m here to help.