Complete B2B Podcasting Guide - Ep1 - Introduction & Structure

Download “B2B Podcasting Secrets” to solve Branding & Lead Gen for good if you are a B2B Business: https://ghapodcast.com/b2b-podcasting-secrets-pod

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In this video, I introduce the complete B2B Podcasting Playbook and explain how we use podcasting to build authority, generate leads, and drive long-term business growth for B2B companies. I walk through the structure of the framework, the 8 core sections, and how each stage transforms conversations into relationships, opportunities, and clients.

What You’ll Learn:

1. The full framework used at GHA Marketing to build B2B brands and lead generation systems
2. How positioning, guest strategy, and outreach create consistent opportunities
3. The step-by-step process from podcast conversation to business relationship
4. Why post-interview nurturing is where most B2B sales actually happen
5. How content repurposing and automation scale brand visibility
6. Advanced stages of B2B podcasting including audience conversion and partnerships

Chapters:

00:00 – Introduction to the B2B Podcasting Playbook

01:12 – What the Framework Helps B2B Companies Achieve

01:53 – Section 1: Irresistible Positioning

02:45 – Sections 2–4: Guest Acquisition to Interview Strategy

04:58 – Sections 5–7: Relationship Building and Conversion

08:15 – Section 8: Scaling Through Content and Systems

10:26 – Section 9: Audience Growth and Advanced Opportunities

If you are new to my channel, my name is Guillaume Jouvencel, and I'm the co-founder of GHA Marketing. I've launched and grown 107 B2B podcasts in the last 2.5 years, and I personally own two top 10% podcasts globally.

I believe in proof, not promises. See all our B2B clients testimonials here: https://ghapodcast.com/testimonials/

To the builders in the arena, build the brand first, then let the clients chase you.

Never quit, Guillaume

DISCLOSURE: Information shared here is for educational purposes only. Results are not guaranteed and will vary based on effort, market, offer, and execution.

DISCLAIMER: I create podcast strategies that drive real results. With so many “experts” and “quick fixes” out there, it’s hard to know who’s legit. I share what works from real-world experience in helping companies and entrepreneurs use podcasting to generate revenue and strengthen their brand. And if you’re ready to take your podcast to the next level, I’m here to help.