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6 Steps To Launch A Successful Podcast (Special Episode)
Episode 71

6 Steps To Launch A Successful Podcast (Special Episode)

Consulting Leaders · GHA Marketing

March 26, 202557m 38s

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Show Notes

Look into the "3 Ways to Generate Leads With Your Podcast" E-book for free here on our website! (https://ghapodcast.com) 

Hey there – I’m Guillaume Jouvencel, podcast strategist and founder of GHA Marketing.

If you're planning to launch a B2B podcast that actually drives results, this episode is your full blueprint. I walk you through the 6 essential steps to go from an idea to a high-performing podcast that builds your brand, attracts ideal clients, and generates qualified leads. Whether you’re a founder, marketer, or sales leader, this one’s for you.

What You’ll Learn in This Episode:

  • The 6-step podcast launch framework that drives real business results
  • How to position your show to stand out and attract your ideal listener
  • Smart guest strategies that double as lead generation tactics
  • Tools, gear, and workflows to record and edit like a pro
  • How to distribute and promote your podcast for maximum reach and engagement

Episode Breakdown:

[00:00] - Introduction – What makes a B2B podcast successful

[01:26] - Step 1: Positioning – Nailing your niche and audience

[06:26] - Step 2: Branding – Titles, artwork, and SEO strategy

[18:10] - Step 3: Guests – Finding, pitching, and booking the right people

[25:08] - Step 4: Recording & Editing – Tools, audio quality, and trailers

[31:52] - Step 5: Distribution – YouTube, Spotify, and maximizing reach

[44:52] - Step 6: Launch – Building buzz, early reviews & social proof

[54:59] - Step 7: Consistency – Why most podcasters fail and how not to

[56:15] - Final Thoughts – Long-term wins and why this matters

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