Construction Disruption

Todd Miller and co-host Ethan Young welcome Ed Kalaher, President and CEO of Window Depot USA, to discuss how contractors can gain an edge and scale beyond a “job” into a valuable business asset. Kalaher shares Window Depot’s origins (founded 2001; acquired by him and partners in 2011) and explains its dealer/licensee model that provides franchise-like support, exclusive territories, and strong peer networking across 90+ business owners in 85 markets.The conversation highlights key challenges for home improvement contractors—especially lead generation, hiring and developing people, and the importance of in-person and online communities for sharing ideas. Kalaher emphasizes that the leading cause of failure is lack of financial education, advocating that “the math shows you the path.” He also previews his book, The Servant and the Savage, focused on mindset and execution for small business owners.Timestamps00:00 Welcome00:51 Dealer Training Momentum01:51 Meet Ed Kalaher03:34 Window Depot Origin Story06:06 Why Dealers Need Support10:06 Turning Jobs Into Assets12:21 Networking and Events16:44 Market Shifts and Buyers19:48 Longer Sales Cycles22:01 The Servant and Savage Book26:31 Mindset and Balance27:59 Growth Phases Explained30:45 Leads and People31:45 Financial Education First37:50 Join Window Depot39:04 Entrepreneurship for Youth40:46 Rapid Fire Round46:45 Legacy and Wrap UpConnect with Ed OnlineLinkedIn: https://www.linkedin.com/in/ed-kalaher-60b437/Website: https://windowdepotpartnership.com/Website: https://windowdepotusa.com/For more Construction Disruption, listen on Apple Podcasts or YouTubeConnect with us on Facebook, Instagram, or LinkedInThis episode was produced by Isaiah Industries, Inc.Construction Disruption was recently featured in this 15 Best Podcasts for Contractors list!This podcast uses the following third-party services for analysis: Podtrac - https://analytics.podtrac.com/privacy-policy-gdrp

Todd Miller and co-host Ryan Bell welcome Austin Rosenbaum of Demand IQ to discuss rapid changes in home improvement marketing and lead generation, focusing on pricing transparency and instant online estimates.Austin explains how Demand IQ evolved from a data-driven marketing agency into a software platform that helps contractors provide online budget estimates to qualify leads, reduce friction, and improve conversion. He describes contractor adoption challenges since 2019, noting increased interest in the past year, and outlines how COVID accelerated digital shopping behavior, especially among millennials and Gen Z.The episode highlights Google’s new “online estimates” search filter and the risks of ignoring deep-funnel channels like Google and Meta. Austin shares results from a contractor case study, explains onboarding steps to rank for online estimates, and predicts AI agents will increasingly shop and gather quotes on homeowners’ behalf.Timestamps00:00 Welcome and Intro00:47 Challenge Words Explained01:21 Marketing Is Changing Fast02:02 Meet Austin Rosenbaum02:32 Origin Story and Analytics04:23 Demand IQ and Instant Estimates07:22 Contractor Pushback on Pricing09:43 COVID and New Buyer Behavior12:18 Google Online Estimates Filter14:40 Risks of Old School Marketing16:21 What Homeowners Want First18:31 Case Studies and Use Cases20:58 Onboarding and Ranking Steps24:06 AI Agents and The Future26:29 Calculator vs Pricing Table30:32 Final Thoughts and Rapid Fire36:07 How to Connect With Austin37:40 Challenge Words and Wrap Up38:22 Closing Thanks and Sign OffConnect with Austin OnlineLinkedIn: https://www.linkedin.com/in/austinrosenbaum/Website: https://www.demand-iq.com/For more Construction Disruption, listen on Apple Podcasts or YouTubeConnect with us on Facebook, Instagram, or LinkedInThis episode was produced by Isaiah Industries, Inc.Construction Disruption was recently featured in this 15 Best Podcasts for Contractors list!This podcast uses the following third-party services for analysis: Podtrac - https://analytics.podtrac.com/privacy-policy-gdrp

In this episode of Construction Disruption, we delve into the incredible journey of Todd Miller, President of Isaiah Industries, as we turn the tables and put him in the guest seat. With over 40 years in the metal roofing industry, Todd shares his vast experience, industry challenges, and the exciting growth of metal roofing in residential spaces. We also explore the significant shifts in consumer behavior, the importance of knowing your numbers, and the strategies for contractors to thrive in today’s changing market. Tune in to gain valuable insights from an industry legend!Timestamps00:00 Introduction01:57 Todd Miller's Career Journey07:22 Evolution of the Metal Roofing Industry14:54 Challenges and Opportunities in Metal Roofing22:10 Current Market Dynamics Post-COVID25:00 Understanding the Modern Homeowner's Buying Journey26:00 The Importance of Customer Experience26:43 Adapting to the New Consumer Behavior28:38 Advice for Contractors in the Coming Years30:29 Aligning with Good Suppliers32:06 The Role of Industry Leadership33:25 Challenges and Opportunities in Metal Roofing34:46 The American Dream and Affordable Housing36:36 Personal Reflections and Rapid Fire Questions38:25 Final Thoughts and Contact InformationConnect with Todd OnlineLinkedIn: https://www.linkedin.com/in/todd-miller-31b2661/Website:https://isaiahindustries.com/Email: [email protected] more Construction Disruption, listen on Apple Podcasts or YouTubeConnect with us on Facebook, Instagram, or LinkedInThis episode was produced by Isaiah Industries, Inc.Construction Disruption was recently featured in this 15 Best Podcasts for Contractors list!This podcast uses the following third-party services for analysis: Podtrac - https://analytics.podtrac.com/privacy-policy-gdrp

In this episode of Construction Disruption, host Todd Miller from Isaiah Industries and co-host Ryan Bell engage in an insightful conversation with Ashley Moss, owner and president of MRS Roof Pros in Greenville, South Carolina. This episode delves into Ashley's unique journey into the roofing industry, the challenges, and the innovative approaches of her female-led roofing company.Ashley shares her transformation from an HR assistant to an organizational development specialist, ultimately leading to the creation of MRS Roof Pros in 2025. The discussion explores how Ashley's company differentiates itself by adopting a design-build approach to roofing, focusing on customer partnerships, and using technology to enhance the sales process. From bringing an interior designer’s touch to incorporating customer trust, Ashley’s journey offers a fresh and inspiring perspective on the roofing industry.Timestamps00:00 Introduction to Construction Disruption01:08 Exploring Design-Build Approach in Roofing01:35 Introducing Ashley Moss of MRS Roof Pros02:39 Ashley's Journey into Roofing06:01 Reimagining the Roofing Process09:47 Challenges in the Roofing Industry12:33 Future Plans for MRS Roof Pros15:37 The In-Home Sales Process21:26 Product Selection and Technology23:05 Technological Advances in Roofing23:33 Female Perspective in a Male-Dominated Industry26:04 Challenges and Surprises in Business28:42 Inspiration and Mentorship35:28 Rapid Fire Questions40:19 Final Thoughts and FarewellConnect with Ashley OnlineLinkedIn:https://www.linkedin.com/in/ashley-moss-a4384452/Website: https://mrsroofpros.com/Facebook: https://www.facebook.com/p/MRS-Roof-Pros-61579258323910/?_rdrInstagram: https://www.instagram.com/mrs_roof_pros/For more Construction Disruption, listen on Apple Podcasts or YouTubeConnect with us on Facebook, Instagram, or LinkedInThis episode was produced by Isaiah Industries, Inc.Construction Disruption was recently featured in this 15 Best Podcasts for Contractors list!This podcast uses the following third-party services for analysis: Podtrac - https://analytics.podtrac.com/privacy-policy-gdrp

In this episode of Construction Disruption, Todd Miller sits down with Micah Boak from Metallion Industries. With over a decade of experience in the metal roofing industry, Micah shares valuable insights on sales, the benefits of metal roofing, and how faith and gratitude play a crucial role in his career.Micah's unique approach to maintaining a positive attitude and embracing challenges provides a refreshing perspective on both personal and professional growth. Tune in to hear powerful stories and practical advice on how to adopt a mindset of gratitude and faith in both life and business.Timestamps00:00 Introduction to Construction Disruption00:21 Meet Micah Boak: A Journey in Metal Roofing01:55 The Appeal of Metal Roofing05:06 Faith and Career: Micah's Personal Journey08:21 The Power of Gratitude and Positive Attitude09:46 Daily Routines and Mindset18:34 Challenges and Lessons Learned25:46 Rapid Fire Questions and Closing ThoughtsConnect with Micah OnlineLinkedIn: https://www.linkedin.com/in/micah-boak-7b47a5337/Website: https://metallionindustries.comEmail: [email protected]: (503) 630-7513For more Construction Disruption, listen on Apple Podcasts or YouTubeConnect with us on Facebook, Instagram, or LinkedInThis episode was produced by Isaiah Industries, Inc.Construction Disruption was recently featured in this 15 Best Podcasts for Contractors list!This podcast uses the following third-party services for analysis: Podtrac - https://analytics.podtrac.com/privacy-policy-gdrp

In this special episode of Construction Disruption, host Seth Heckman of Isaiah Industries takes a deep dive into the evolving landscape of homeowner insurance and roof coverage. The episode is a rebroadcast of a recent training session addressing the impacts of severe weather events, legislative changes, and market shifts on both insurance carriers and contractors. Learn about the challenges faced by the industry, including increased claims, higher premiums, and policy adjustments.Guest speaker Brad Black, owner of High Performance Roofing, shares firsthand experiences and strategies for navigating these changes. Get insights on educating homeowners, the importance of better roofing solutions, and effective sales approaches in an increasingly complex market.Timestamps00:00 Introduction to the Podcast00:34 The Changing Landscape of Homeowner Insurance02:17 Impact of Severe Weather Events03:44 Regional Case Studies: Florida, Louisiana, and California08:21 Nationwide Trends and Financial Implications15:40 Legislative Reforms and Market Adjustments26:39 Impact on Homeowners and Contractors31:43 Interview with Brad Black: Adapting to Industry Changes34:19 Deductible Dilemma: Homeowners' Expectations vs. Reality35:13 Industry Shifts: Educating Consumers on Better Roofing36:46 Challenges with Deductibles and Insurance Policies37:26 Marketing Strategies: Texas Proof Roof and Class Four Shingles39:10 Educating Homeowners: The Importance of Quality Roofing49:41 Navigating Insurance Claims and Appraisals53:21 Final Thoughts and RecommendationsConnect with Seth HeckamanLinkedIn: https://www.linkedin.com/in/seth-heckaman-36b3861b/Website: https://isaiahindustries.com/Email: [email protected] more Construction Disruption, listen on Apple Podcasts or YouTubeConnect with us on Facebook, Instagram, or LinkedInThis episode was produced by Isaiah Industries, Inc.Construction Disruption was recently featured in this 15 Best Podcasts for Contractors list!This podcast uses the following third-party services for analysis: Podtrac - https://analytics.podtrac.com/privacy-policy-gdrp

Join Todd Miller and Ryan Bell in this episode of Construction Disruption as they welcome John Stewart Hill, founder of The Good Contractors List (TGCL). Based in Texas, John shares his unique journey of faith and entrepreneurship that led to the creation of TGCL, a national platform revolutionizing how homeowners and contractors interact.TGCL is the first and only resource backing each contractor's work with a $25,000 guarantee, offering true peace of mind and a proven mediation process. Since 2011, TGCL has been committed to accountability, integrity, and craftsmanship, creating a community where both contractors and homeowners can trust and thrive. Don’t miss this insightful conversation about trust, character, and the future of the contracting industry.Timestamps00:00 Introduction and Host Greetings00:46 Introducing the Guest: John Stewart Hill02:20 John's Faith Journey and Life Epiphany06:14 The Birth of The Good Contractors List12:44 Challenges and Integrity in Vetting Contractors18:41 The Importance of Third-Party Guarantees23:02 Follow-Up Process and Contractor Challenges24:29 Contractor Costs and Community Building27:50 Vetting and Maintaining Contractor Relationships29:14 Future Vision for the Good Contractors List31:43 Impact of Renova Home Partners Bankruptcy35:36 Rapid Fire Questions38:52 Final Thoughts and How to Get InvolvedConnect with John OnlineLinkedIn: https://www.linkedin.com/in/johnstewarthill/Website: https://thegoodcontractorslist.com/For more Construction Disruption, listen on Apple Podcasts or YouTubeConnect with us on Facebook, Instagram, or LinkedInThis episode was produced by Isaiah Industries, Inc.Construction Disruption was recently featured in this 15 Best Podcasts for Contractors list!This podcast uses the following third-party services for analysis: Podtrac - https://analytics.podtrac.com/privacy-policy-gdrp

In this episode of Construction Disruption, host Todd Miller and co-host Seth Heckaman from Isaiah Industries discuss the future of sales with bestselling author and leading sales coach Jeb Blount. Jeb shares his insights on fanatical prospecting, the impact of AI on sales, and the importance of emotional intelligence for sales professionals. He also introduces his new book, The LinkedIn Edge, and discusses practical strategies for leveraging LinkedIn for both fast and slow prospecting. Discover how to enhance your sales techniques, build stronger relationships, and stay ahead in the evolving landscape of sales.Timestamps00:00 Introduction and Welcome00:27 A Quick Story About Horses01:21 Introducing Jeb Blount02:40 Jeb's Journey in Sales and Leadership05:19 The Inspiration Behind 'The AI Edge'07:06 The Role of AI in Sales and Business14:50 The LinkedIn Edge: Enhancing Sales with AI19:13 Fast and Slow Prospecting Strategies25:54 Creating Buying Windows26:32 The Concept of Slow Prospecting27:12 Breaking Down the Book's Approach28:02 The Role of Emotional Intelligence in Sales28:23 AI and the Future of Sales30:04 The Consultant's Role in Modern Sales33:15 Advice for New Sales Professionals37:42 Sales Gravy's Services and Growth41:37 Family-Run Business Dynamics47:00 Rapid Fire Questions49:42 Conclusion and Contact InformationConnect with Jeb OnlineLinkedIn: https://www.linkedin.com/in/jebblount/Email: [email protected]: https://salesgravy.com/The LinkedIn Edge Book: https://amzn.to/47yYBJJFor more Construction Disruption, listen on Apple Podcasts or YouTubeConnect with us on Facebook, Instagram, or LinkedInThis episode was produced by Isaiah Industries, Inc.Construction Disruption was recently featured in this 15 Best Podcasts for Contractors list!This podcast uses the following third-party services for analysis: Podtrac - https://analytics.podtrac.com/privacy-policy-gdrp

Join Todd Miller and Ryan Bell from Isaiah Industries as they kick off another engaging episode of Construction Disruption. This week, they're joined by Pete Dabbelt, Vice President of Sales and Marketing for G4 Marketing Group. Dive into G4's unique approaches to relationship marketing that focus on increasing referrals, customer retention, and reducing marketing costs for home improvement companies.Pete shares key insights into G4's four pillars of relationship marketing, success stories, and how their innovative strategies continue to benefit contractors. Learn how a systematic and consistent approach to customer engagement can significantly boost your business. Plus, get to know Pete through a fun rapid-fire round and hear his thoughts on work-life balance and personal legacy.Timestamps00:00 Introduction and Welcome00:45 Meet Pete Dabbelt: Vice President of Sales and Marketing at G4 Marketing Group02:45 Understanding G4 Marketing's Four Pillars04:22 G4 Marketing's Services and Client Success Stories08:52 The Importance of Relationship Marketing25:02 Getting Started with G4 Marketing28:33 Rapid Fire Questions with Pete Dabbelt33:19 Closing Remarks and Contact InformationConnect with Pete OnlinePhone Number: 614-558-2350Email: [email protected]: https://www.linkedin.com/in/digitalmarketingpro-dabbelt/Website: https://gfourmarketing.com/AI Notetaker: https://www.sybill.aiFor more Construction Disruption, listen on Apple Podcasts or YouTubeConnect with us on Facebook, Instagram, or LinkedInThis episode was produced by Isaiah Industries, Inc.Construction Disruption was recently featured in this 15 Best Podcasts for Contractors list!This podcast uses the following third-party services for analysis: Podtrac - https://analytics.podtrac.com/privacy-policy-gdrp

In this episode of Construction Disruption, hosts Todd Miller and Scott Clifton from Isaiah Industries delve into the world of financing for contractors with guest Chris Scoville, CEO of Improvifi. Chris shares his unique approach to providing comprehensive financing solutions tailored for home improvement contractors. With a deep background in both construction and finance, Chris discusses how Improvifi offers lending solutions, sales training, support systems, mobile app technology, and a certified contractor network to help contractors grow. Learn about the importance of soft credit pulls, compliance in financing, and how proper training can transform a contractor’s business. This episode is packed with insights on making home improvement projects more affordable and scaling your contracting business successfully.Timestamps00:00 Introduction and Welcome01:34 Meet the Guest: Chris Scoville of Improvifi03:54 Chris's Journey and Passion for Home Improvement06:58 The Five Pillars of Improvifi11:01 Challenges and Solutions in Contractor Financing16:47 Understanding Soft Credit Pulls and Compliance22:51 Introduction to Improvifi Program School23:57 Advanced Training and Community Support24:51 Cost and Value of Membership26:57 Success Stories and Impact28:43 Ensuring Stability in Financing Programs31:57 Getting Started with Improvifi35:52 Rapid Fire Questions39:18 Closing Remarks and Contact InformationConnect with Chris OnlineLinkedIn: https://www.linkedin.com/in/cscoville/Website: https://www.improvifi.com/For more Construction Disruption, listen on Apple Podcasts or YouTubeConnect with us on Facebook, Instagram, or LinkedInThis episode was produced by Isaiah Industries, Inc.Construction Disruption was recently featured in this 15 Best Podcasts for Contractors list!This podcast uses the following third-party services for analysis: Podtrac - https://analytics.podtrac.com/privacy-policy-gdrp

Join Todd Miller of Isaiah Industries and co-host Ryan Bell in this episode of Construction Disruption as they speak with Bruce Talley, CEO of Destination Ukraine. Discover the incredible story of resilience and opportunity in Ukraine amidst the ongoing reconstruction efforts. Bruce shares his adventurous journey from American capital markets to building businesses in Russia, and now leading the charge in Ukraine's recovery. Learn about the urgent building needs, opportunities for American companies, and how to get involved in the reconstruction efforts. This episode is packed with insightful anecdotes, practical advice, and a call to action for construction and building material stakeholders. Tune in for a fascinating discussion on the future of construction in Ukraine.Timestamps00:00 Introduction and Welcome00:23 A Story from the Early Nineties02:36 Introducing Bruce Talley04:18 Bruce's Early Years and Russian Ventures13:57 Challenges and Opportunities in Ukraine22:10 The Role of American Companies in Ukraine23:27 Opportunities for American Contractors24:10 Challenges and Support for Ukraine25:43 Upcoming Conferences and Networking26:29 Assistance for Businesses Entering Ukraine27:35 American Presence and Government Policy29:04 Comparing Ukraine and Russia31:14 Ukraine's Economic Potential33:25 Encouragement for American Companies35:46 Rapid Fire Questions41:44 Conclusion and Contact InformationConnect with Bruce OnlineLinkedIn: https://www.linkedin.com/in/bruce-talley-b78a5611/Email: [email protected] Ukraine: https://kyivbuild.com.ua/enRebuild Ukraine: https://rebuildukraine.in.ua/enFor more Construction Disruption, listen on Apple Podcasts or YouTubeConnect with us on Facebook, Instagram, or LinkedInThis episode was produced by Isaiah Industries, Inc.Construction Disruption was recently featured in this 15 Best Podcasts for Contractors list!This podcast uses the following third-party services for analysis: Podtrac - https://analytics.podtrac.com/privacy-policy-gdrp

Join Todd Miller and Ethan Young on this episode of Construction Disruption, featuring special guest Jordan Rueschhoff, Residential Sales Manager at Diversified Roofing. Jordan shares his journey from college athlete to roofing industry leader, discussing key experiences and insights gained along the way.Learn about the challenges and innovations in roofing, the importance of understanding the full scope of business operations, and effective sales and lead generation strategies. Jordan also explains how AI and digital tools are revolutionizing the industry and offers valuable advice for new salespeople. This episode is packed with practical tips and forward-thinking perspectives for anyone interested in the construction and home improvement sectors.Timestamps00:00 Introduction and Host Banter01:22 Guest Introduction: Jordan Rueschhoff of Diversified Roofing02:05 Jordan's Journey: From College Athlete to Roofing Sales Manager05:25 Challenges and Successes in the Roofing Industry07:12 Sales Strategies and Team Management12:33 Lead Generation and Market Trends20:16 The Evolution of the Roofing Industry20:39 Innovations in Sales Technology22:55 Solar Energy and Sustainability Trends25:14 AI and Digital Tools in Roofing27:57 Challenges in the Roofing Industry30:23 Advice for New Salespeople32:56 Rapid Fire Questions36:54 Closing Remarks and Contact InformationConnect with Jordan OnlineLinkedIn:https://www.linkedin.com/in/jordan-rueschhoff-462a7b93/Website: https://www.diversifiedroofing.com/Phone: (602) 885-7133For more Construction Disruption, listen on Apple Podcasts or YouTubeConnect with us on Facebook, Instagram, or LinkedInThis episode was produced by Isaiah Industries, Inc.Construction Disruption was recently featured in this 15 Best Podcasts for Contractors list!This podcast uses the following third-party services for analysis: Podtrac - https://analytics.podtrac.com/privacy-policy-gdrp

Join Todd Miller of Isaiah Industries and co-host Seth Heckman as they delve into the world of construction and home improvement with industry legend Joe Talmon. Discover Joe's journey from B2B sales to becoming a pivotal figure in the home improvement sector. Learn about his strategies for building high-performing sales teams, the importance of marketing efficiency, and the keys to sustaining organizational growth. Joe also shares his insights on leadership, team training, and creating a successful and people-focused business culture. This episode is packed with valuable lessons and inspiring stories that will benefit anyone in the home improvement and construction industries.Timestamps00:00 Introduction and Welcome01:14 A Legendary Guest: Joe Talmon02:22 Joe's Journey into Home Improvement06:33 Building a High-Performance Sales Team10:53 Overcoming Challenges in the 80s20:19 Turning Around Window Works31:48 The Valley of Death: Recognizing and Avoiding Complacency33:17 The Importance of Continuous Training34:06 Challenges in the Home Improvement Industry34:29 Effective Sales Training and Management37:06 Marketing Efficiency and Data Analysis39:47 Defining and Achieving Business Goals45:56 Networking and Learning from Others48:56 Rapid Fire Questions with Joe55:38 Final Thoughts and Contact InformationGuest BioJoe Talmon has a 40-year background in all areas of the home improvement industry. His earliest training started with Rainbow vacuum cleaners where he first learned the value of a high-powered sales presentation. He co-founded an Ohio company that was regarded as the largest hi-end vinyl replacement window company in Ohio for many years and was eventually sold to an investment group.He subsequently joined Dave Yoho Associates as a Senior Consultant and is recognized for his systematic approach to improving sales performace and making businesses more profitable, Joe has a relatable speaking style that combines humor and scientifically proven training and has been a featured speaker across the country.Joe has developed sales, marketing, and training programs for large and mid-sized industry companies from coast to coast and brings a rarely seen passion for business. He was most recently the COO and managing partner of WindowWorks in Chicago a company he took over and rebuilt to a powerhouse local brand with sales of nearly $60 million annually and it was sold to a major private equity group.Connect with Joe OnlineLinkedIn: https://www.linkedin.com/in/joetalmon/Email: [email protected] For more Construction Disruption, listen on Apple Podcasts or YouTubeConnect with us on Facebook, Instagram, or LinkedInThis episode was produced by Isaiah Industries, Inc.Construction Disruption was recently featured in this 15 Best Podcasts for Contractors list!This podcast uses the following third-party services for analysis: Podtrac - https://analytics.podtrac.com/privacy-policy-gdrp

I n this episode of Construction Disruption, host Todd Miller and co-host Ryan Bell engage in a riveting conversation with Rob Haddock, CEO and founder of S-5! and owner of Metal Roof Advisory Group. With over 50 years of industry experience, Rob delves into his remarkable journey from professional bull riding to becoming a pioneer in the metal roofing and solar industries. He shares insightful perspectives on metal roofing innovations, the challenges contractors face, the influence of the federal tax credit on solar, and the significance of trade associations. The discussion also highlights Rob's philanthropic endeavors and the values driving his global enterprise. Tune in for a fascinating look at leadership, innovation, and making a positive impact.Timestamps00:00 Introduction and Opening Remarks00:45 Meet the Guest: Rob Haddock02:37 Rob Haddock's Journey from Bull Riding to Metal Roofing06:24 Innovations in Metal Roofing and Solar Attachment18:04 Global Presence and Business Structure of S-5!20:13 Challenges and Future of Solar and Metal Roofing32:55 Rapid Fire Questions and Closing RemarksConnect with Rob OnlineLinkedIn: https://www.linkedin.com/in/robhaddock/Website: https://www.s-5.com/Metal Roof Advisory Group:  https://rmhaddock.com/For more Construction Disruption, listen on Apple Podcasts or YouTubeConnect with us on Facebook, Instagram, or LinkedInThis episode was produced by Isaiah Industries, Inc.Construction Disruption was recently featured in this 15 Best Podcasts for Contractors list!This podcast uses the following third-party services for analysis: Podtrac - https://analytics.podtrac.com/privacy-policy-gdrp

In this episode of Construction Disruption, host Todd Miller of Isaiah Industries and co-host Ryan Bell chat with Samantha McGuinness, founder of Enabled Consulting. They dive into the world of lead generation in the home improvement industry, focusing particularly on the power of face-to-face marketing, where you’ll learn Samantha’s proven frameworks to reduce lead generation costs, increase issued appointments, and optimize your marketing strategy. Samantha emphasizes the importance of personal connections and outlines her four pillars—Positioning, Precision, Performance, and Profit—as key elements for successful marketing strategies.The conversation also touches on current trends, the need for creative yet systematic approaches to lead generation, and the overarching value of authenticity in business. Samantha's insights provide valuable takeaways for contractors looking to enhance their lead generation efforts and build stronger, more effective marketing teams.Timestamps00:00 Introduction and Welcome01:12 Meet Samantha McGuinness: Founder of Enabled Consulting02:22 The Importance of Face-to-Face Marketing03:01 Samantha's Journey in the Home Improvement Industry05:17 Challenges and Trends in Lead Generation11:22 The Four Ps of Enabled Consulting13:06 Creative Approaches to Lead Generation19:12 Client Success Stories and Trends26:06 Rapid Fire Questions30:49 Conclusion and Final ThoughtsConnect with Samantha OnlineLinkedIn: https://www.linkedin.com/in/samantha-m-14331780/https://enabledremodeler.com/https://www.facetofacemarketingnetwork.com/https://ftftraining.com/For more Construction Disruption, listen on Apple Podcasts or YouTubeConnect with us on Facebook, Instagram, or LinkedInThis episode was produced by Isaiah Industries, Inc.Construction Disruption was recently featured in this 15 Best Podcasts for Contractors list!This podcast uses the following third-party services for analysis: Podtrac - https://analytics.podtrac.com/privacy-policy-gdrp

In this episode of Construction Disruption, Todd Miller of Isaiah Industries, along with Vice President of Sales, Seth Heckman, host Tony Hoty, the founder and CEO of Window Expo, Bath Expo, and Tony Hoty Training and Consulting. They discuss Tony's extensive background in the home improvement industry and focus on actionable insights for lead generation, sales conversion, and recruiting top talent. Tony shares his unique approach to 24/7 showrooms, the importance of differentiation in marketing, and the impact of AI on consumer behavior.Timestamps00:00 Introduction and Weekly Highlights01:54 Special Guest Introduction: Tony Hoty03:05 Tony Hoty's Journey in Home Improvement05:59 Innovative 24/7 Showroom Concept10:22 Consulting and Training for Contractors11:47 Effective Lead Generation Strategies21:13 Retail Showrooms and Seasonal Strategies24:44 Key Challenges for Companies at Different Scales26:10 Training and Replicating Success28:40 Effective Sales Practices and Success Stories31:42 Industry Shifts and the Role of AI33:47 Starting a Home Improvement Company35:09 Meet the Consulting Team38:00 Onboarding New Clients40:27 Rapid Fire Questions44:15 Conclusion and Contact InformationConnect with Tony OnlineLinkedIn: https://www.linkedin.com/in/tonyhoty/Website: https://tonyhoty.com/For more Construction Disruption, listen on Apple Podcasts or YouTubeConnect with us on Facebook, Instagram, or LinkedInThis episode was produced by Isaiah Industries, Inc.Construction Disruption was recently featured in this 15 Best Podcasts for Contractors list!This podcast uses the following third-party services for analysis: Podtrac - https://analytics.podtrac.com/privacy-policy-gdrp

In this episode, hosts Todd Miller and Ryan Bell of Isaiah Industries sit down with Lawrence "Larry" Closs, a renowned leader in the home improvement industry and founder of Closs Coaching. Larry shares insights from his decades-long career, discussing the importance of people, creativity, and culture in building successful businesses. The conversation covers leadership, marketing, preparing a business for private equity, and the evolving landscape of home improvement.Key Topics & Highlights:Larry’s journey: From ad agency owner to founder of multiple successful home improvement companies (New Bath, Max Home, Love Your Bath) and now executive coach.The power of people: Why finding, keeping, and motivating the right team is the foundation of business success.Creativity in business: Not just for marketing—how creative thinking applies to hiring, pay plans, and growth strategies.Building a strong company culture: Why culture “eats strategy for breakfast” and how leaders can foster it from the top down and bottom up.Leading with purpose and intentionality: The importance of aligning business goals with personal values and defining what “winning” looks like for you.Preparing for private equity: Steps to take if selling your business is the end game, including financial readiness and building a strong team.Adapting to change: Thoughts on consumer buying habits, the impact of Amazon culture, and the future role of AI in home improvement.Book recommendations: “Good to Great” by Jim Collins, “E-Myth Revisited” by Michael Gerber, and “Five Dysfunctions of a Team” by Patrick Lencioni.Rapid-fire Q&A: Leadership habits, favorite products, and personal routines.Final TakeawayLead with intention, invest in your people and systems, and always strive for a positive impact—both in business and in life.Connect with Larry OnlineLinkedIn: https://www.linkedin.com/in/lawrence-closs-976a1a12/Website: https://www.larryclosscoach.com/For more Construction Disruption, listen on Apple Podcasts or YouTubeConnect with us on Facebook, Instagram, or LinkedInThis episode was produced by Isaiah Industries, Inc.Construction Disruption was recently featured in this 15 Best Podcasts for Contractors list!This podcast uses the following third-party services for analysis: Podtrac - https://analytics.podtrac.com/privacy-policy-gdrp

Join Todd Miller and Seth Heckman of Isaiah Industries as they host the legendary Dave Yoho, founder of Dave Yoho Associates, on the Construction Disruption podcast. In this episode, Dave, with decades of experience as a consultant, author, and speaker, shares invaluable insights on sales methodologies, customer understanding, and the importance of professionalism in the home improvement industry.Dave also reflects on his remarkable journey, including his service as a World War II veteran, his unique entry into the industry, and his success in helping businesses thrive. Learn key advice on handling objections, improving customer communication, and achieving sales excellence. This episode is packed with wisdom for salespeople, business owners, and anyone in the home improvement sector aiming to enhance their approach and results.Timestamps00:00 Introduction and Welcome01:29 Dave Yoho's WWII Experience05:51 Post-War Life and Career Beginnings10:02 Insights on Sales and Customer Understanding30:05 Challenges in Modern Business38:12 Navigating Business Models and Customer Preferences39:38 The Role of AI and Human Element in Sales40:00 Understanding Behavioral Profiles in Sales40:43 The Importance of Listening in Sales41:07 Training and Certification in Sales41:22 Challenges in Small Companies42:40 Fundamentals of Selling43:49 Step Selling Explained45:07 Effective Communication with Customers50:26 Super Sales Training Program52:22 The Realities of Sales57:20 Analytics and Sales Performance57:57 The EPO Theory and Its Impact01:01:41 Final Words of Encouragement and Advice01:04:19 The Importance of Fundamentals in Education and Sales01:07:37 Rapid Fire Questions01:12:38 Conclusion and Contact InformationConnect with Dave OnlineLinkedIn: https://www.linkedin.com/in/daveyoho/Email: [email protected]: https://www.daveyoho.com/ For more Construction Disruption, listen on Apple Podcasts or YouTubeConnect with us on Facebook, Instagram, or LinkedInThis episode was produced by Isaiah Industries, Inc.Construction Disruption was recently featured in this 15 Best Podcasts for Contractors list!This podcast uses the following third-party services for analysis: Podtrac - https://analytics.podtrac.com/privacy-policy-gdrp

Join Todd Miller, Seth Heckman, and their guest Randy Chaffee from Source One Marketing in this engaging episode of Construction Disruption. Randy shares insights from his extensive experience in the sales industry, discussing his new book "Asphalt and Algorithms: A Road Warrior's Playbook for Winning Results in the Hybrid Sales Arena."Randy dives deep into the inspiration behind the book, his father's lasting influence, and how COVID-19 prompted him to adapt to a hybrid sales approach. The conversation covers the importance of building authentic relationships, being customer-centric, and leveraging both traditional and modern sales strategies. Tune in to gain valuable lessons and hear Randy's heartfelt anecdotes.Timestamps00:54 Challenge Words and Guest Introduction02:41 Randy Chaffee's New Book03:26 Honoring My Dad: The Inspiration Behind the Book08:09 Lessons from Dad: Customer Commitment11:48 The Hybrid Sales Approach18:04 Building Genuine Relationships in Sales25:14 Adapting to New Sales Methods30:09 Core Business and Product Lines32:39 Customer-Centric Manufacturing34:47 Customer-Centric Manufacturing35:34 The Importance of Repeat Business36:27 Choices and Competition39:31 Engaging at Trade Shows43:02 Networking Beyond the Industry52:26 Rapid Fire Questions01:00:03 Final Thoughts and Contact InformationConnect with Randy OnlineLinkedIn: https://www.linkedin.com/in/randychaffee/Website: https://ibuyfromrandy.comBuy Randy's Book: Coming Soon!!!Building Wins Live Podcast: https://www.sourceonemarketingllc.com/building-wins/YouTube: https://www.youtube.com/@LetsChatWithRandyChaffee For more Construction Disruption, listen on Apple Podcasts or YouTubeConnect with us on Facebook, Instagram, or LinkedInThis episode was produced by Isaiah Industries, Inc.Construction Disruption was recently featured in this 15 Best Podcasts for Contractors list!This podcast uses the following third-party services for analysis: Podtrac - https://analytics.podtrac.com/privacy-policy-gdrp

Join hosts Todd Miller and Seth Heckman in an engaging episode of Construction Disruption featuring Scott Berman, President of Florida Window and Door, and the innovator behind Heavyset Technologies. Dive deep into Scott's journey from a window manufacturer’s son to leading Florida's foremost replacement window contractor. Scott shares insightful experiences about navigating business challenges, especially during the COVID-19 pandemic, and how his company adapted and thrived.Additionally, discover how Scott's newest venture, Heavyset Technologies, revolutionizes lead acquisition with tech-based solutions. Filled with practical business advice, data-driven strategies, and innovative marketing ideas, this episode is a must-watch for contractors and home improvement professionals.Timestamps00:00 Introduction00:21 Dad Jokes and Challenge Words01:26 Guest Introduction: Scott Berman02:59 Scott Berman's Journey in the Window Industry06:40 COVID-19 Impact and Adaptations15:08 Sales Strategies and Retention27:01 Shelly's Impact on Brand Recognition29:59 Transition to Heavyset Technologies30:25 The Birth and Evolution of Heavyset32:02 Heavyset's Unique Features and Benefits33:53 Challenges and Adaptations for Small Companies36:36 Future of Heavyset and AI Integration41:42 Advice for the Industry and Personal Insights46:19 Rapid Fire Questions and Closing RemarksConnect with Scott OnlineLinkedIn: https://www.linkedin.com/in/scott-berman-aa129052/Email: [email protected] Window & Door Website: https://www.floridawindowanddoor.com/HeavySet Website: https://www.heavyset.tech/ For more Construction Disruption, listen on Apple Podcasts or YouTubeConnect with us on Facebook, Instagram, or LinkedInThis episode was produced by Isaiah Industries, Inc.Construction Disruption was recently featured in this 15 Best Podcasts for Contractors list!This podcast uses the following third-party services for analysis: Podtrac - https://analytics.podtrac.com/privacy-policy-gdrp