Episode 20
The Principle of Scarcity
Connect & Convert: The Sales Accelerator Podcast · Sales RX and Wizard of Ads Employee Optimization
November 24, 202325m 48s
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Show Notes
Dennis shares his deep knowledge as a certified Cialdini Influence practitioner, explaining overlooked tactics around FOMO, inventorying your skills for leverage, emphasizing losses over gains, controlling access to information, and negotiation tips using scarcity. He stresses using scarcity ethically and not artificially manufacturing it.