How to Get the Most From Sales Training Events

Hosts Dennis Collins and Leah Bumphrey discuss strategies for getting the most out of sales training events. They explain why most sales training is ineffective as a one-time event, and emphasize the importance of continuous learning and reinforcement. Topics covered include evaluating current training methods, implementing a culture of ongoing education, utilizing tools like roleplaying and virtual scenarios, measuring progress, and providing coaching support. Collins and Bumphrey stress the value of looking outside your own industry for new techniques, networking with other professionals, consulting experts, and experimenting with different approaches. They encourage business owners to track results, support their team's growth, and view unsuccessful attempts as learning opportunities rather than failures.