Team Organic or Team Paid? A Founder's Debate on Real Growth with Jonathan Ploransky | Episode 61
Congruence · Danny Seliger
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Show Notes
I've always been "team organic," but this conversation with Jonathan, founder of Scaling Lean, made me think. He built a business that made hundreds of thousands of dollars off the 2021 TikTok boom but found the organic grind unsustainable.
Now, he focuses on a "lean" model using paid ads to create predictable, automated growth. In this episode, we debate the pros and cons of both worlds and explore when it's time to add a paid strategy to your organic engine. This is a must-listen for any founder navigating the complexities of scale.
Connect with Jonathan:
- https://www.instagram.com/jonathan_ploransky