How to Have a Pro Personal Brand
Confident Live Marketing Show · Ian Anderson Gray
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Show Notes
Personal branding is all about taking inventory of what you love and pairing it with something that people need. It is integrating your personality with content. Content is the value you deliver to your audience, while personality is the unique way you deliver your content to people. You are the reason why your business exists. Your personality is what keeps people coming back for more. People hire you for you. They come to you because of your perspective and way of doing things, and capitalising on the human element of your brand will give you more wins. In this episode with Phil Pallen, we will talk about personal branding, how to create a professional personal brand and the best tools to help build and position your brand in the market.
Phil Pallen is a personal branding expert in a keynote speaker. His non-conventional approach to digital marketing and talent for social media has built him a global audience. As a brand strategist, Phil has advised hundreds of brands from over 30 countries, including a Shark on Shark Tank, a Nobel prize winner, politicians, and some of the most important names in entertainment. As a digital Nomad, Phil has delivered speeches on five different continents. He frequently appears as an expert contributor in media outlets around the world, including CNN, Hollywood, and Daily Mail. This is a conversation you don’t want to miss!
Let’s jump in!
What You Will Learn:
00:00 This week’s theme song
00:16 Episode intro and a quick bio of the guest, Phil Pallen
04:43 Phil's background and his focus on branding people
06:48 Why you need a personal branding
09:16 The role of a coach/strategist in personal branding
12:19 Pairing content and personality in branding
16:26 The benefits of having a strong professional personal brand
22:02 What personal branding covers
27:21 Building your confidence as a brand
29:00 How brand strategists help remove branding overwhelm
31:46 How to brand yourself without having a physical product
33:30 Phil’s favourite tools for personal branding and his recommendation
36:39 Phil's freebies and resources to help you position your brand
37:32 The best ways to reach out and connect with Phil
Helpful Resources:
- Freebies
- 100 evergreen content ideas
- Brand archetype
- Phil’s projects
- Adobe Express for branding
- ConvertKit for email marketing
Show Notes
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The Confident Live Marketing Show
The Confident Live Marketing Show is a weekly live video show and podcast. It’s aimed at established entrepreneurs who want to level up their impact, authority and profits through the power of live video, webinars and podcasts. We’ll focus on knocking down the 3 main barriers these entrepreneurs face when creating live content - camera confidence/mindset, tech/gear and content marketing.
It’s hosted by Ian Anderson Gray. He is the founder of the Confident Live Marketing Academy and is the host of the Confident Live Marketing Podcast. He helps entrepreneurs to level up their impact, authority and profits by using live video confidently. He’s founder of Seriously Social - a blog focused on live video and social media tools. He’s an international speaker, trainer, teacher and consultant. He has a passion for making the techno-babble of live video and social media marketing easy to understand. As well as being a geek, husband, and dad to two kids, Ian is also a professional singer and lives near Manchester in the UK.