How to be More Human with Automation
Confident Live Marketing Show · Ian Anderson Gray
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Show Notes
Automation is a process that helps in achieving a goal or task without the need for human intervention. Though it has become more mainstream in recent years due to its ability to reduce costs and increase productivity, it can also have a negative impact on the business if not implemented properly. It is easy to lose the human connection and rapport needed to build a loyal client base. Join this conversation with Kay Peacey and learn how to be more human in your business automation
Kay is a Certified ActiveCampaign Consultant and the official ActiveCampaign super-user. She is also a world-leading ActiveCampaign training specialist, with 1000s of businesses who have relied on her for help with their ActiveCampaign accounts. And because Kay is a lifelong teacher, her joy comes from empowering businesses to fix these problems themselves, so they can manage their own ActiveCampaign accounts confidently and successfully without losing the human touch in the automation process. This is a conversation you do not want to miss!
Let’s jump in!
What You Will Learn:
00:00 This week’s theme song
00:24 Episode intro and a quick bio of the guest, Kay Peacey
03:39 Kay’s backstory and how she came into the active campaign
05:27 Finding your purpose
06:09 Starting your business, whether you are 16 or 61
08:12 What is automation when it comes to business
10:06 Examples of automation that businesses can look at
12:07 The dark side of automation
15:48 Doesn’t automation put a barrier between us and our audience?
21:04 The differences that Kay brings in her client’s businesses
27:22 Check everything. Automation fails!
29:32 Why Kay loves active campaigns and the need to embrace it
33:06 The best ways to reach out and connect with Kay
36:23 Ending of the show
Helpful Resources:
Show Notes
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The Confident Live Marketing Show
The Confident Live Marketing Show is a weekly live video show and podcast. It’s aimed at established entrepreneurs who want to level up their impact, authority and profits through the power of live video, webinars and podcasts. We’ll focus on knocking down the 3 main barriers these entrepreneurs face when creating live content - camera confidence/mindset, tech/gear and content marketing.
It’s hosted by Ian Anderson Gray. He is the founder of the Confident Live Marketing Academy and is the host of the Confident Live Marketing Podcast. He helps entrepreneurs to level up their impact, authority and profits by using live video confidently. He’s founder of Seriously Social - a blog focused on live video and social media tools. He’s an international speaker, trainer, teacher and consultant. He has a passion for making the techno-babble of live video and social media marketing easy to understand. As well as being a geek, husband, and dad to two kids, Ian is also a professional singer and lives near Manchester in the UK.