S1E7: Engaging Players and Audiences with Thematic Programming
The how and why of thematic programming to engage your players and (new) audiences.
Conducting Artistry · Ingrid Martin
Audio is streamed directly from the publisher (cdn.simplecast.com) as published in their RSS feed. Play Podcasts does not host this file. Rights-holders can request removal through the copyright & takedown page.
Show Notes
Benefits of thematic programming
- Explore composers' responses to an idea in depth and breadth
- Deepen players' and audiences' connection to the music
- Focusses marketing efforts and capture new audiences
- Opportunities for collaboration and cross-curricular links
- Opportunities for creativity and non-musical elements in performance
How to create a themed program
- Specific themes vs. Broad Themes
- Example program & extra-musical elements
- Make a huge list of related works then cull it down
- Use techniques discussed in prior episodes to create shape of program
Download the full details of themed programs including program notes, list of works, photos and non-musical elements:
- The Sound of Art
- An Invitation to the Dance including Death by Tango (Soundcloud) by Edward Fairlie
- Beyond the Stars
Action Steps
- Pick a theme and find 5 pieces that fit the theme
- Write down who is the target audience for this theme and 5 places you could advertise to this audience
- Pick one image that could be the program cover
Share your action steps with us on Instagram! Take a photo or screen shot, tag us @conductingartistry and use hashtag #conductingartistryinaction
Keep on learning!
Check out our blog, resources and courses at ConductingArtistry.com
Follow us on Instagram
Join the community Facebook
Check out our videos YouTube
Ready for more? Keep your learning going with:
Online Courses, including Conducting Bootcamp
Books, including Planning Effective Rehearsals
Sign up to the mailing list for quality info like this, delivered straight to your inbox (about once a month)
Email us with your questions & feedback