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Episode 42: Olympics and Advertising

Episode 42: Olympics and Advertising

CompTIA Volley

February 23, 201823m 12s

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Show Notes

Carolyn and Seth talk about how technology has changed the Olympic experience. When time zones can be flattened and attention spans are shorter, the old broadcast model doesn't hold up. This has implications for advertisers as they consider how to work with different formats, and it circles back to content creators as they try to deal with audiences that have a variety of interests.