Episode 219
What Founders Get Wrong about Sales and Marketing
Cold Call · HBR Presents / Brian Kenny
December 5, 202319m 29sbonus
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Show Notes
Which sales candidate is a startup’s ideal first hire? What marketing channels are best to invest in? How aggressively should an executive team align sales with customer success?
Harvard Business School senior lecturer Mark Roberge discusses how early-stage founders, sales leaders, and marketing executives can address these challenges as they grow their ventures in the case, “Entrepreneurial Sales and Marketing Vignettes.”