Episode 134
Uber’s Strategy for Global Success
Cold Call · HBR Presents / Brian Kenny
December 8, 202028m 17s
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Show Notes
As Uber entered unique regional markets around the world – from New York to Shanghai, it has adapted its business model to comply with regulations and compete locally. As the transportation landscape evolves, how can Uber adapt its business model to stay competitive in the long term?
Harvard Business School assistant professor Alexander MacKay describes Uber’s global market strategy and responses by regulators and local competitors in his case, “Uber: Competing Globally.”