Trump’s Populism: What Business Leaders Need to Understand
Cold Call · HBR Presents / Brian Kenny
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Show Notes
In the 2016 United States presidential election, candidates from both major political parties used anti-establishment messaging to appeal to Americans, a theme that had been on the sidelines of U.S. political discourse for decades. Donald Trump, in particular, played into the rising anti-establishment sentiment, embracing a populist platform and emphasizing his position as a Washington outsider. Why did his message resonate with voters? Harvard Business School professor Rafael Di Tella discusses his case entitled “Populism in America: Fake News, Alternative Facts and Elite Betrayal in the Trump Era” — how many Americans felt betrayed by the educated “elite” view on globalization, and looked to Trump as a president who would put American workers and values first.