Episode 100
Super Bowl Ads Sell Products, but Do They Sell Brands?
Cold Call · HBR Presents / Brian Kenny
August 6, 201933m 26s
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Show Notes
Much of the advertising purchased during the Super Bowl is about selling corporate brands rather than products. Harvard Business School professor Shelle Santana discusses her case, “Super Bowl Storytelling,” (co-author: Jill Avery), regarding the art of storytelling on the world’s biggest television stage. Which stories win (or fumble) on game day?