Episode 152
Strategies for Underdogs: How Alibaba’s Taobao Beat eBay in China
Cold Call · HBR Presents / Brian Kenny
July 13, 202129m 46s
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Show Notes
In 2007, Alibaba’s Taobao became China’s leading consumer e-commerce marketplace, displacing the once dominant eBay. How did underdog Taobao do it? And will it be able to find a way to monetize its marketplace and ensure future success?
Harvard Business School professor Felix Oberholzer-Gee discusses his case, “Alibaba’s Taobao,” and related strategy lessons from his new book, Better, Simpler Strategy: A Value-Based Guide to Exceptional Performance.