Episode 123
SmileDirectClub Looks Beyond Direct-to-Consumer Marketing
Cold Call · HBR Presents / Brian Kenny
July 7, 202030m 3s
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Show Notes
Harvard Business School professor Len Schlesinger and RSE Ventures Co-founder Matt Higgins discuss why direct-to-consumer channel businesses, like teledentistry company SmileDirectClub, must implement a strategy that moves them beyond DTC in order to thrive – and how to make that change. This episode is based on the Harvard Business School case, “SmileDirectClub: Better is Better.”