Episode 95
Israel Turns 70: Does It Need a Rebrand?
Cold Call · HBR Presents / Brian Kenny
June 4, 201928m 31s
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Show Notes
Israel celebrated its 70th anniversary in May of 2018, but its brand image internationally was less than ideal. Market research revealed that many people associated Israel only with military conflict. Harvard Business School professor Elie Ofek discusses efforts to rebrand the country, and whether these efforts to shift perceptions are starting to show success, in his case: “Israel at 70: Is it Possible to (re)Brand a Country?”