Episode 83
Honda Created a Civic for Very Light Jets: How High Will it Fly?
Cold Call · HBR Presents / Brian Kenny
December 5, 201821m 56s
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Show Notes
After thirty years of research and development, the HondaJet is now the top selling jet in the very light jet segment of the market. Harvard Business School professor Gary Pisano discusses his case study entitled, “Flying into the Future: HondaJet” — how Honda Aircraft Corporation CEO Michimasa Fujino brings the jet to life, and must now decide on ways to grow the business.