Episode 133
Evaluating Innovative Health Care Solutions for Obesity
Cold Call · HBR Presents / Brian Kenny
November 24, 202030m 34s
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Show Notes
From Weight Watchers to bariatric surgery, innovations for combatting obesity abound. But which will do the most good for society and yield the best business results? Harvard Business School professor Regina Herzlinger discusses how to evaluate health care innovations aimed at providing solutions for obesity in her case, “Fighting the Battle of the Bulge – Evaluating Innovations in Morbid Obesity Treatment.”