Episode 81
Could Big Data Replace the Creative Director at the Gap?
Cold Call · HBR Presents / Brian Kenny
November 7, 201818m 32s
Audio is streamed directly from the publisher (audio.hbr.org) as published in their RSS feed. Play Podcasts does not host this file. Rights-holders can request removal through the copyright & takedown page.
Show Notes
Is it time to throw out the creative director and rely on big data to predict what consumers want to wear next? Harvard Business School professor Ayelet Israeli discusses her case study, “Predicting Consumer Tastes With Big Data at Gap” — how Gap CEO Art Peck considers this bold idea to boost sales.