Episode 72
Careem: Riding the First Unicorn in the Middle East
Cold Call · HBR Presents / Brian Kenny
May 29, 201818m 19s
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Show Notes
Ride-hailing service Careem, the “Uber of the Middle East,” experienced expansion so dramatic that it monitored its growth target every 15 minutes. Was this a fabled startup unicorn? But doubling the size of the company every six months took its toll. Harvard Business School professor Shikhar Ghosh discusses his case, “Careem: Raising a Unicorn” — how the founders approached a number of critical organizational and cultural issues to keep its 4 million customers satisfied.