Episode 102
At Booking.com, Innovation Means Constant Failure
Cold Call · HBR Presents / Brian Kenny
September 3, 201925m 51s
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Show Notes
Harvard Business School professor Stefan Thomke discusses how past experience and intuition can be misleading when attempting to launch an innovative new product, service, business model, or process in his case “Booking.com” (co-author: Daniela Beyersdorfer) and his new book, “Experimentation Works.” Instead, Booking.com and other innovative firms embrace a culture where testing, experimentation, and even failure are at the heart of what they do.