The Franchise Broker Slowdown - How Did We Get Here?
Coffee & Analytics · 1851 Franchise
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Show Notes
The shift is happening — and it's happening fast, especially for broker-conditioned franchises.
I'm getting more and more calls that sound like this:
“We used franchise brokers for growth in the past, but that's no longer part of our plan moving forward.”
So… how did we get here?
For franchisors, the broker model made perfect sense for years: leverage someone else's network to sell your brand. It worked — until it didn't. Now, there are some clear friction points.
You could be paying for the B.S.
Candidates might not be receiving transparency.
The broker vanishes when things go sideways.
Costs are ballooning.
Read more: https://1851franchise.com/the-franchise-broker-slowdown-2730406#stories