Stop Chasing Multi-Unit Operators. They Aren’t Looking for You
Coffee & Analytics · 1851 Franchise
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Show Notes
Most franchise brands believe multi-unit franchisees are just waiting to discover them at a conference, through a broker, or from a great sales presentation. Unless you are in roughly the top 1–5% of franchise brands, you are not even on the evaluation list for these sophisticated multi-unit operators. No booth at the Multi-Unit Conference is going to change that. The franchises that win understand that you don't chase multi-unit franchisees. You build a system they start researching before you ever meet them.
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