
CNBC's "Fast Money"
2,185 episodes — Page 14 of 44
Countdown to Bank Earnings, and Is There More Downside for Boeing? Description 1/10/24
JPMorgan is trading near all-time highs ahead of its Q4 earnings report on Friday. But have the big banks run too far, too fast? The traders weigh in. Plus Boeing CEO saying “never again” about the latest equipment failure for the Max 9 jets. But how much impact can it have on the stock. Fast Money Disclaimer Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
Is Eli Lilly Heading Back to New Highs? Plus Lionsgate Looks to Tap the SPAC Market 1/9/24
Shares of Eli Lilly closed just off record highs as CEO David Ricks is set to make comments at the JP Morgan Health Care conference. Could what he says send the stock rocketing again? And will an Alzheimer’s treatment be its next big blockbuster? Plus Lionsgate set to spin off its studio business in a SPAC deal. Vice Chairman Michael Burns joins with the latest on that deal. Fast Money Disclaimer Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
Boeing’s Ripple Effects Tied To 737 Max 9 Groundings. Plus, Evercore ISI Delivers An Earnings Season Warning. 1/8/24
Boeing stock tumbles after Friday night’s mid-air incident on an Alaska Air jet. “Fast Money” has the latest developments. And, why Evercore ISI thinks the market is particularly vulnerable this earnings season - which kicks off Friday. Fast Money Disclaimer Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
EV Boom’s Road Gets Bumpy, and So Goes Apple, So Goes The Market? 1/5/23
Electric vehicle demand stalling out? A look at how much juice is left in the trade. Plus, Wall Street kicks off the year in negative territory - with Apple among the biggest losers. The “Fast Money” traders analyze the big moves, and deliver their top plays. Fast Money Disclaimer Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
Eli Lilly Shakes Up the Pharmacy Business With a New DTC Website, And Could Apple Be a Buyer of Peloton? 1/4/24
Shares of Eli Lilly hit an intraday record after the company announced a website that would allow patients to buy weight-loss drug Zepbound directly from the company. Could this throw a wrench in how the pharma industry does business? Plus Gene Munster is out with his predictions for 2024, and one includes Apple adding Peloton to its portfolio. Fast Money Disclaimer Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
Energy Stocks Look to Rebound, and Could M&A Be Coming For Biotech 1/3/24
Crude oil prices rose by more than 3.5% after the latest conflict in the Red Sea caused more stoppages to shipments. But can energy stocks rebound from what was a rough year for the sector? Plus one top analyst has picks for the biotech stocks that could see some M&A interest this year. The traders weigh in and give their own picks. Fast Money Disclaimer Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
Apple Sinks to Kick Off 2024, While Bitcoin Breaks Back Above $45,000 1/2/24
A stark warning for the world’s biggest company – Barclays downgrading Apple stock as it sees weak demand for its latest iPhones. The stock taking the rest of the tech-heavy Nasdaq down with it. But is this just a sign of sector rotation or a bigger omen for the market? Plus bitcoin hit its highest level since April 2022. But what happens to the crypto once we get a decision on the bitcoin ETF? Fast Money Disclaimer Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
Stocks near record highs with just 1 trading day left in 2023 12/29/23
The S&P just a few points away from an all-time high, can tomorrow’s last trading day of 2023 get it across the finish line? The traders break down some of December’s biggest winners. Plus… a financial focus. Fast Money Disclaimer Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
Stocks near record highs with just 1 trading day left in 2023 12/28/23
The S&P just a few points away from an all-time high, can tomorrow’s last trading day of 2023 get it across the finish line? The traders break down some of December’s biggest winners. Plus… a financial focus. Fast Money Disclaimer Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
AI Legal Battle: The New York Times suing Microsoft, OpenAI 12/27/23
As the AI surge continues, legal battles are starting to unfold. The New York Times suing Microsoft and OpenAI over copyrighted material. So what’s at stake in this battle of content? And who’s poised to come out on top in the AI race. Plus… weight loss drugs helped pack on the gains for some pharma stocks, but can this trade keep up the hype in 2024? Fast Money Disclaimer Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
Stocks kick off the shortened holiday week in the green, but can they continue momentum into 2024? 12/26/23
The S&P is nearing record levels, but can the rally keep running into the new year? With just 3 trading days left in 2023, which stocks will lead markets to new heights? Plus a historic chip deal in the making… where Intel is setting its sights for its new semi plant. Fast Money Disclaimer Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
Stocks Close Out an 8th Week of Gains, But Will The Leaders Keep Their Momentum in the New Year 12/22/23
It’s been a tale of big tech and semi stocks in 2023, with energy, health care and staples among the biggest laggards. But will investors start rotating into the laggards in the new year, or will the leadership continue as is? Plus Fast Money traders are taking your questions tonight. Your biggest investment concerns, answered live. Fast Money Disclaimer Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
Nike on the Move After Earnings, and What Drove Yesterday’s Sell-Off 12/21/23
Shares of Nike were on the move after the sportswear giant’s latest earnings report. We dig into the numbers and bring you the trades. Plus zero-day options are being partly blamed for yesterday’s late day sell-off. What traders are saying happened, and the impact the newly-hot instruments are having on volatility. Fast Money Disclaimer Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
Stocks Snap Win Streak in a Big Way, and What to Expect from Nike Earnings 12/20/23
The Dow & Nasdaq ended a 9-day win streak with the benchmark index seeing its worst day since early October. Was this just a little bit of profit-taking, or is there more at stake here? Plus Nike set to report after the bell tomorrow. What we’re expecting from the stock, and how to trade it Fast Money Disclaimer Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
S&P Inches Toward Record, and Trading the Leaders and Laggards for 2023 12/19/23
The S&P ended the day within 1% of its record close while the Dow notched its fifth straight day at an all-time high. Is it too late to get on board the bull rally, or is there more steam left in this engine? Plus, some industry archrivals put in vastly different performances this year. The traders weigh in on which ones are buys now. Fast Money Disclaimer Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
The Red Sea Risk Factor, and the Obesity Winners Cement Their Position 12/18/23
Oil prices rose as turmoil in the Red Sea threatened to disrupt flows in the area. What it will all mean for energy and the markets? Plus new data tanking shares of Structure Therapeutics as Lilly and Novo continue their trek higher. The details sending these shares on the move. Fast Money Disclaimer Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
A Seven-Week Win Streak for Markets, and Could Nvidia Actually Be a Bargain in the Semi Space? 12/15/23
Stocks closed out a strong week on Wall Street with the Dow notching a third straight record close. Can the momentum continue into the year end? Plus Nvidia shares may be close to a record, and up more than 230% this year, but one top analyst says there’s even more room to run. We lay out the case tonight. Fast Money Disclaimer Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
Why the Dollar’s Drop May Be the Market’s Big Headwind in the New Year 12/14/23
Stocks managed to hold onto gains for a second day, with the Dow notching another record at the close. But with the dollar continuing its drop, can the rally hold on in the new year? Plus the big bank indexes have fully erased their losses from the collapse of SVB. So is it all clear ahead for financials? Former FDIC chair Sheila Bair weights in. Fast Money Disclaimer Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
Dow Notches Record Close After Fed’s Latest Rate Pause, and Pfizer Touches More Than 10-Year Low 12/13/23
The Dow rose above 37,000 for the first time on record after Jerome Powell’s latest press conference seemed to reassure investors that a soft landing is still in the cards. But can the momentum be sustained? Plus Pfizer sinks after a big warning for 2024 and Etsy joins the group of companies announcing year-end layoffs. Fast Money Disclaimer Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
Dow Inches Toward Record High Ahead of Fed Decision 12/12/23
Major markets all rose ahead of tomorrow’s big Fed decision after the November CPI report showed inflation was moderating in the face of lower energy prices. The Dow came within 1% of its record high. But how is the central bank looking at all this data? And can markets keep their momentum into year-end? Fast Money Disclaimer Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
The Great Rotation Takes the Wind Out of Big Tech’s Sails, Plus Digging in on This Year’s Hot Options Trades 12/11/23
Tech stocks pulled back notably today, with Meta dropping more than 2%, even as the broader market pulled off gains. So what does the rotation out of tech and into defensive areas mean for the markets? Plus options trading volumes soared to records in 2023. What were traders betting on, and what do the trends mean? Fast Money Disclaimer Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
S&P notches new 2023 high after jobs report, and are mergers coming for media names? 12/8/23
A slightly better than expected jobs report sent major indexes higher to close out the week, with the S&P closing at its highest level since March of last year. So is this a sign that a soft landing is really achievable? Plus Paramount shares soared 12 percent on reports it’s looking to sell itself. What other deals could be coming for the media space? Fast Money Disclaimer Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
The Most Important Chart in the Market, and Who Will Win the AI Race? 12/7/23
Stocks rebounded ahead of tomorrow’s jobs report and in advance of more key catalysts next week. So we asked the traders what they think is the most important thing to be watching for the markets. Plus Alphabet and AMD rallied the day after two big AI product launches. But who will win the AI race? Top tech analyst Ben Reitzes weighs in. Fast Money Disclaimer Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
The Next Moves in Oil & Rates, and Can Recent Rebound Stocks Keep Their Momentum? 12/6/23
On a relatively muted day for the major markets, both 10-year yields and crude oil prices saw big legs lower. The Chart Master maps out where they’re going from here. Plus some recently beaten down names have been on a tear in the past month. But can their runs keep going? We find out in a game of Trade It or Fade It?! Fast Money Disclaimer Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
Two Financial CEOs Offer Opposing Views on the Consumer, and the Latest on Rising Tensions With China 12/5/23
Shares of American Express diving midday after the CEO warned that a “skittish” consumer caused billions to slow to start the quarter, while Bank of America’s top exec suggested spending was still holding up. Which of these reads on the consumer is right? Plus Beijing firing back at the US over its latest export control comments. And a Chinese IPO faces the scrutiny of US lawmakers. We dive into all the ripple effects. Fast Money Disclaimer Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
Has AI Reached Its Peak? And Can Crypto’s Run Continue? 12/4/23
AI-focused stocks have been on a tear this year, with names like Nvidia more than tripling already in 2023. But the stock is down 10% from its all-time high hit just two weeks ago. Can the rally regain its momentum? Plus bitcoin prices topping $42,000 for the first time since April 2022. Where are they headed next? Fast Money Disclaimer Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
Pfizer’s big fat fail 12/1/23
Pfizer shares sinking to March 2020 lows after the company halted its twice-daily weight loss pill. Just how big of a setback is this for the pharma heavyweight’s entry into the obesity drug race? The Fast Money traders debate. Fast Money Disclaimer Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
Fast Money 11/30/23
Listen to our traders take you behind the money...how to play the volatility...pops and drops and the movers you missed. Fast Money Disclaimer Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
Gold's Bright and Shiny Surge 11/28/23
With spot gold ETF rallying and rates continuing to move lower, what does this mean for the broad markets? The Fast Money gang debates. Fast Money Disclaimer Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
SHOP-A-PALOOZA IS HERE! 11/27/23
It has been a mixed bag of early holiday shopping results. What does this season tell us about the consumer? Those trades and more. Fast Money Disclaimer Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
A November to Remember, and What Nvidia’s Pullback Means for Markets 11/22/23
Stocks rallied ahead of the Thanksgiving holiday, putting major indexes on pace for their best month of the year. But can the momentum continue into year end? Plus Nvidia notably sitting out today’s rally. What the drop in the semi darling means for the space Fast Money Disclaimer Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
Nvidia in Focus, and Can the Yen Rally Gain Momentum? 11/21/23
Shares of chip giant Nvidia on the move after its latest earnings report. What investors are watching in the numbers and where the AI play is heading next. Plus Japan’s currency has rallied against the dollar in recent weeks. Can the trend continue? And what the Bank of Japan might have to do about it. Fast Money Disclaimer Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
Finding a Winner in the AI Race, and Has the Bitcoin Rally Only Just Begun? 11/20/23
Shares of Microsoft closed at an all-time high after the company hired former OpenAI CEO Sam Altman to lead its AI team. Has the move established the tech giant as the leader in the AI space? Plus bitcoin prices trading at 18-month highs, and we’re bringing back the Bitcoin Baller himself to tell us where prices are going next. Fast Money Disclaimer Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
Sam Altman Out at OpenAI, Plus Charting the Market’s Monster Moves 11/17/23
OpenAI’s board ousting founder Sam Altman, saying they found he hadn’t been “consistently candid” in his communications with them. Shares of Microsoft, OpenAI’s biggest investor dropped on the news. Why one expert says it’s like Microsoft “losing its quarterback”. Plus this was a week of outsized moves in everything from banks to oil to the dollar. What the charts tell us about where things are heading from here. Fast Money Disclaimer Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
Why It May Not Be “All Clear” For the Market, and What’s Next for Bitcoin 11/16/23
Markets lost steam after some disappointing earnings from Walmart, a weakening in homebuilder sentiment and worse-than-expected jobless claims numbers. So was the rally we saw to start the week premature? Plus Grayscale is getting closer to approval for converting into a bitcoin ETF. What it means for the company and for the digital asset. Fast Money Disclaimer Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
Target Hits the Bullseye, and Dissecting the Meeting Between Presidents Biden & Xi 11/15/23
Shares of Target posted their best day in more than four years after blowing past earnings expectations for the latest quarter. But did the results really justify the move? Plus Presidents Biden and Xi meeting in the Bay Area this afternoon, ahead of a key summit between the Chinese leader and US CEOs. What it all will mean for doing business with Beijing. Fast Money Disclaimer Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
A Pre-Santa Claus Rally and Meta Hits a New 22-Month High 11/14/23
Stocks rallied after a tamer-than-expected CPI report, with the S&P notching a gain of nearly 2%. But can the rally continue into year-end or are we soon to run out of steam? Plus Meta shares have nearly quadrupled from its lows of last November. What’s behind the move and how much more juice does this stock have? Fast Money Disclaimer Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
Countdown to Retail Earnings, and a Long-Term Bet on EVs 11/13/23
Walmart, Home Depot and Target just some of the retail names set to report earnings this week. What they’ll say about the strength of the consumer and how much it could mean for the markets. Plus, one of the country’s biggest pension funds is upping its stake in Tesla and Rivian. Why the optimism, and what could it mean for the stocks? Fast Money Disclaimer Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
Three Big Things For Markets Next Week, and Can Pfizer Find a Cure for Its Stock? 11/10/23
The latest CPI report, a meeting between China’s President and Joe Biden, and the kick-off of retail earnings season. There are plenty of potential catalysts for markets next week, but which way will they send stocks? We’re digging in on the week ahead. Plus, Eli Lilly and Novo Nordisk might seemingly be hitting one new high after another, but why is Pfizer getting left in the dust? The Chart Master is here with his thoughts on where the drug giant is going next. Fast Money Disclaimer Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
Bulls Take on the Bears Over Tesla Stock, Plus Can Bitcoin Keep Rally Keep Its Momentum 11/9/23
Shares of Tesla dropped over 5% after a bearish note from analysts at HSBC. But is the sell off overdone? Plus bitcoin prices surging towards $40,000, up 36% this quarter. Can the rally continue? And Danny Moses of Big Short fame joins the desk with a stock that he says actually has upside. We tell you what it is, and why he’s bullish on the name. Fast Money Disclaimer Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
Disney Jumps After Earnings, and Lilly Posts a Record Close 11/8/23
Shares of Disney on the move after its latest earnings report. We dig in on the details and bring you the trade on the entertainment giant. Plus Eli Lilly shares soaring after getting a thumbs up for its weight loss drug from regulators in the US and UK. What it means for the health care trade, and much more. Fast Money Disclaimer Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
The Nasdaq’s Best Run Since 2021 and Why the Energy Sector is Ripe for Some M&A 11/7/23
The Nasdaq extended its win streak to 8 straight days, its longest win streak in over two years. The S&P and Dow are also riding week-plus long runs. But what names are leading the gains and will the momentum continue. Plus oil prices falling below $80 a barrel and dropping to more than two-month lows. What it means for the energy stocks, and could consolidation be the key for the space. Fast Money Disclaimer Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
Stocks Extend Their Rally and Uranium Prices Go Nuclear 11/6/23
The Nasdaq posted its seventh day of gains in a row, its best win streak since January, while the S&P and Dow also managed to start the week with gains. But is this breakout heading for a breakdown? We go off the charts with Katie Stockton to find some answers. Plus, uranium prices are at 15-year highs and one of our traders still thinks it’s going much higher from here. We lay out the case for the nuclear rally. Fast Money Disclaimer Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
Plunging Rates Help Banks, Builders Boom, and What Might Be the Best Earnings Report Ever 11/3/23
The 10-year Treasury yield dropped below 4.5% for the first time since September, helping fuel another rally for the stock market. Major indexes closing out their best week of the year, and it was the more interest rate-sensitive names that saw the biggest boost. Should you buy into the bounce? Plus DraftKings stock rose to their highest level in nearly two years. And one trader says there was a lot to like in its latest earnings report. Fast Money Disclaimer Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
Apple Shares on the Move After Latest Results and S&P’s Best Gain Since May 11/2/23
All eyes on Apple after their latest earnings report. We’re bringing you all the headlines from the company’s results and conference call. Plus markets rallying for another day after the Fed’s latest meeting. The S&P posting its biggest gain since April and is on pace for the best week of the year. But should you believe the bounce, or are there more risks to the rally? Fast Money Disclaimer Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
Stocks Jump After Fed Pause, and Is Now the Time to Buy China? 11/1/23
Major indexes all closed higher after the central bank, as expected, held rates steady for a second straight meeting. We dig in on chair Powell’s commentary and what it means for the markets. Plus, Yum Brands, Estee Lauder and Canada Goose among the companies raising concerns over the growth prospects in China. But one of our traders says the uncertainty might actually be a sign that it’s time to start investing in the region. We lay out the case tonight. Fast Money Disclaimer Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
The latest read on the semi space, and are EVs in for a mega meltdown in demand? 10/31/23
AMD shares on the move after the chip maker posted its latest earnings report. We dig in on the numbers and bring you all the details from the quarter. Plus EV inventories are up more than 500% from a year ago. What it means for the electric car space and for the biggest player in it. Fast Money Disclaimer Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
Stocks Kick Off the Week Strong, and What the GM/UAW Deal Means for Auto Makers 10/30/23
Major averages rallied to kick off the week, with the Dow posting its biggest percent gain since June. But with Apple earnings, a Fed Decision and Jobs Report all on deck, what can we expect for the balance of the week. Plus the UAW reaching a tentative deal with the last of the Big 3 automakers. What it means for the industry, and for Tesla. Fast Money Disclaimer Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
Stocks Close Out a Volatile Week, and a Generational Pairs Trade Pits Boomers Against Millennials 10/27/23
The Nasdaq managed a slight gain today, helped by the post-earnings strength of Amazon, but the Dow fell to a seven month low. What the action means as we head towards the last two months of the year. Plus, Bank of America says to go long the Baby Boomer and short the Millennial. How they say to play that trade and the stocks that could benefit. Fast Money Disclaimer Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
All Eyes on Amazon Results, Plus Why One of Our Traders Is Looking to Buy Staples 10/26/23
Amazon headlines the busiest day of this earnings season this quarter, and we’re digging in on those numbers, plus results out of Chipotle, Ford and Intel. Plus many consumer staples stocks have been trading near 52-week lows, but could now be the time to start dipping your toe into these names? What one of our traders is looking at now. Fast Money Disclaimer Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.