Clubs Made Meaningful
114 episodes — Page 2 of 3
Ep 63Episode 63: Navigating Branding With a Board
Derek and Tucker bring clarity to uniting your company under one cohesive vision. For more information, visit us at: www.sussner.com
Ep 62Episode 62: Putting a Committee Together
Derek and Tucker assemble your need-to-know facts when putting together your committee. For more information, visit us at: www.sussner.com
Ep 61Episode 61: The Guiding Principles of Private Clubs
Derek and Tucker go over the top ways private clubs can find the balance between pleasing old members while attracting new ones, all while making moves towards the future. For more information, visit us at: www.sussner.com
Ep 60Episode 60: How Color Affects Perception
Derek and Tucker cover how to best convey your business with color. For more information, visit us at: www.sussner.com
Ep 59Episode 59: Brand Ecosystems
Derek and Tucker break down how to craft effortless experiences when considering your brand as a whole. For more information, visit us at: www.sussner.com
Ep 58Episode 58: 6 Types of Brand Transformation
Derek and Tucker dive into 6 distinct types of transformations for a wide range of brands. For more information, visit us at: www.sussner.com
Ep 57Episode 57: Tournament Branding for Clubs
Derek and Tucker discuss designing and delighting your club members with tailored events. For more information, visit us at: www.sussner.com
Ep 56Episode 56: Brand Promoters & Detractors
Derek and Tucker discuss how high level promoters increase your NPS and how to turn the tides on your detractors. For more information, visit us at: www.sussner.com
Ep 55Episode 55: The Loudest Voices in the Room
Derek and Tucker talk about gathering feedback while prioritizing every voice. For more information, visit us at: www.sussner.com
Ep 54Episode 54: Determining a Primary Audience
Derek and Tucker discuss if and when you should be honing in on your audience vs. casting as wide a net as possible. For more information, visit us at: www.sussner.com
Ep 53Episode 53: Assessing a Brand's Name
Derek and Tucker dive into the parameters of what makes a name and the reasons yours may not be working for you For more information, visit us at: www.sussner.com
Ep 52Episode 52: Measuring Brand Success
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Ep 51Episode 51: Branding for Exclusivity
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Ep 50Episode 50 - What Makes A Brand Surprising
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Ep 49Episode 49 - Breathe Life into Tradition
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Ep 48Episode 48 - The Key of Visual Differentation
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Ep 47Episode 47 - Branding For Private Golf
Derek and Tucker discuss the intricacies and common pitfalls of branding for Private Golf Clubs. For more information, visit us at: www.sussner.com
Ep 46Episode 46: Dealing with an Identity Crisis
Derek and Tucker breakdown how to identify and remedy a brand's identity crisis throughout thoughtful and intention brand management. For more information, visit us at: www.sussner.com
Ep 45Episode 45: Branding Vs. Marketing
Derek and Tucker explain the vast difference between Branding and Marketing and how to make sure the two are complimenting each other. For more information, visit us at: www.sussner.com
Ep 44Episode 44: Build Your Brand’s Foundation
Derek and Tucker expand on the importance of laying the right foundation for your organization. For more information, visit us at: www.sussner.com
Ep 43Episode 43: Building a Constructive Branding Process
Derek and Tucker break down the Branding Process from the high-level building blocks to the subsets. For more information, visit us at: www.sussner.com
Ep 42Episode 42: What Makes a Brand Relevant
Derek and Tucker dive into how your business should maintain relevancy and the risks of resting on your laurels. For more information, visit us at: www.sussner.com
Ep 41Episode 41: Your Right To Win
Derek and Tucker break down how to help your business grow in the right direction when it comes to areas you are meant to win. For more information, visit us at: www.sussner.com
Ep 40Episode 40: An Intro to Sub Branding
Derek and Tucker discuss the nuances of developing sub-branding and strategies. For more information, visit us at: www.sussner.com
Ep 39Episode 39: Conquer Branding Fears
Derek and Tucker dive into how to overcome the fear of change and the nature of constant refinement of your brand. For more information, visit us at: www.sussner.com
Ep 38Episode 38: Balancing Strategy & Design
Derek and Tucker discuss the impact made for their clients when the right balance is made between strategy and design. For more information, visit us at: www.sussner.com
Ep 37Episode 37: Branding Priorities
Derek and Tucker discuss how to figure out where to start when considering your branding priorities. For more information, visit us at: www.sussner.com
Ep 36Episode 36: Invest in Your Brand
Derek and Tucker discuss how crucial it is to ensure your brand is standing out amongst the competition. For more information, visit us at: www.sussner.com
Ep 35Episode 35: Why is Positioning Scary?
Derek and Tucker take discuss how they build brand foundational elements specifically geared towards each individual client. For more information, visit us at: www.sussner.com
Ep 34Episode 34: What Are Brand Consultants?
Derek and Tucker take an in-depth look into the wide variety of their clientele. For more information, visit us at: www.sussner.com
Ep 32Episode 33: Hire for Brand Fit
Derek and Tucker discuss the importance of hiring beyond professional skill sets For more information, visit us at: www.sussner.com
Ep 33Episode 32: Your Brand’s Stance Matters
Derek and Tucker discuss the importance of knowing where and why you stand. For more information, visit us at: www.sussner.com
Ep 31Episode 31: Levels of Executing a Brand Refresh
Derek and Tucker discuss the purpose behind revitalizing your brand. For more information, visit us at: www.sussner.com
Ep 30Episode 30: The Role of Features and Benefits
Derek and Tucker take a closer look into the "F&Bs" of company branding. For more information, visit us at: www.sussner.com
Ep 29Episode 29: Should You Listen to or Lead Your Customers?
Derek and Tucker discuss an often underlying issue in branding. For more information, visit us at: www.sussner.com
Ep 28Episode 28: Managing a Brand Transformation
Derek and Tucker get into the challenge within the challenge - the change management within a brand transformation. For more information, visit us at: www.sussner.com
Ep 27Episode 27: Living Your Brand
Derek and Tucker discuss one of the greatest questions they've been asked by a client - "How do we live this brand?" For more information, visit us at: www.sussner.com
Ep 26Episode 26: What Makes a Brand Authentic
Derek and Tucker kick off Season 2 by diving into what makes brands authentic. For more information, visit us at: www.sussner.com
Ep 25Episode 25: Reviewing your Competition’s Creative
Derek and Tucker celebrate their silver sober edition episode by diving into what we can learn from our competition - and how to set ourselves apart from them. For more information, visit us at: www.sussner.com
Ep 24Episode 24: Interviewing your Audience for Insights
Derek and Tucker discuss gathering emotional insights from multiple vantage points to help define your brand. For more information, visit us at: www.sussner.com
Ep 23Episode 23: Assumption Reversal
Derek and Tucker discuss how we change our thoughts and get into a different mindset to refine and revise our branding. For more information, visit us at: www.sussner.com
Ep 17Episode 22: Developing vs Amplifying a Brand
Derek and Tucker discuss the different paths of developing or redeveloping a brand, and how to know which road to take. For more information, visit us at: www.sussner.com
Ep 21Episode 21: Refreshing a Sporting Goods Brand
Derek and Tucker take a look at a case study for one of their clients. For more information, visit us at: www.sussner.com
Ep 20Episode 20: Defining Perception
Derek and Tucker discuss how preconceived perceptions can affect how our brands are viewed - and how those views can be altered. For more information, visit us at: www.sussner.com
Ep 19Episode 19: What is a Brand?
Derek and Tucker take us through the important distinction between having a dialogue and having a monologue with your audience. For more information, visit us at: www.sussner.com
Ep 18Episode 18: Branding Golf Courses vs Golf Clubs
Derek and Tucker further hone in on golf course design. For more information, visit us at: www.sussner.com
Ep 17Episode 17: Refreshing a Golf Course
Derek and Tucker discuss the bar for golf course design - and how to push past it. For more information, visit us at: www.sussner.com
Ep 16Episode 16:Let’s Talk Taglines
Derek and Tucker talk taglines in today's episode. For more information, visit us at: www.sussner.com
Ep 15Episode 15: Refreshing an Athletic Department
Derek and Tucker discuss how to refresh an athletic department. For more information, visit us at: www.sussner.com
Ep 14Episode 14: Branding a Club
Derek and Tucker discuss how to brainstorm branding a club. For more information, visit us at: www.sussner.com