Tech Buying Motivations Shift, Industries Undergo Radical Change | Uphoff on Industry
Each month, Tony Uphoff, Acceleration Economy CXO Analyst and growth expert, joins Cloud Wars Live for a recurring segment. “Uphoff on Industry” explores the innovations, upheavals, and breakthroughs reshaping the world of manufacturing and industrial markets. In this episode, Bob and Tony discuss how CEOs accelerate the shift to industry and vertical cloud while outlining the shift in buyer motivation taking place in today's technology landscape.
Cloud Wars Live with Bob Evans · Bob Evans, Tony Uphoff, Acceleration Economy
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Show Notes
The Big Themes:
- Speaking the Same Language: Decision-makers accelerate change by embracing industry and vertical cloud with vendors who can understand the transformation of their industries to co-create to grow the business.
- Buyer Motivations Are Shifting: Vendors need to understand the expectations of today's companies to fulfill promises to ensure they can deliver on the benefits to customers.
- Features and Function, Not Pricing: Not a new concept. However, decision-makers in the marketplace are experiencing a level of change behind technology-driven features for their P&L.
The Big Quote: "…I do think if there's a shift in…who actually sits around that, that boardroom table, I think there's a substantial shift there today, and an exciting one actually for a lot of companies, as long as they can adapt to it."
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