PLAY PODCASTS
What is the ROI of Marketing?
Season 1 · Episode 35

What is the ROI of Marketing?

Close The Loop

July 11, 202253m 26s

Audio is streamed directly from the publisher (podcasts.captivate.fm) as published in their RSS feed. Play Podcasts does not host this file. Rights-holders can request removal through the copyright & takedown page.

Show Notes

You have to measure marketing. The business needs to see if marketing costs are being recouped by its contribution to revenue. The return on investment for marketing is calculated based on the investment and the results of sales from marketing efforts. Ad platforms have this accurately available to help businesses understand when they make a profit. Businesses spending money on marketing to generate leads can find out their ROI.