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Show Notes
DNI stands for Dynamic Number Insertion. DNI is an online call tracking technology. DNI tracks the digital sources of traffic that drove phone calls from a website. DNI isn’t click tracking. Using DNI a marketer gets to see the campaigns, the channels, the variations of ads, and the keywords that are driving actual phone calls for a business. Similar to other types of conversions (forms, chats, texts), a phone call is unique because it has to ring, it has to be picked up, and then a disposition of what happened places that call as a ‘good’ or ‘bad’ lead for the business. Dynamic number insertion (DNI) unlocks the attribution of phone calls that lead to ROI for a business.