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Show Notes
Every business needs to be able to transform leads and move them down the funnel. Appointment-based businesses transform their leads into scheduled appointments. Turning more leads into appointments is critically important because those fuel downstream appointment shows and sales. Leads come in all temperatures and readiness so the ability to turn leads into appointments is complicated and difficult. Focus on where your business has control and where it does not. You want to set firm appointments where people actually want to show up and do.