Growing Your Business with Brand Awareness
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Show Notes
Every business needs a degree of awareness with its prospective customers to generate sales. Whatever a business offers – they need their customers to be aware of them to have a chance at being in the 'decision set.' A customer always chooses what to buy from a limited set of options (aka the decision set). If a business is not an option for a customer – that business does not have a chance of that sale. Even the smallest businesses have a chance of knocking off the bigger companies because they can tailor their brand better to their audience using brand awareness.