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James Letz: The Future of Cars and the Auto Industry

James Letz: The Future of Cars and the Auto Industry

Car buyers are looking for the best deal, the safest wheels, and greener vehicles. Don't miss this opportunity to hear from an industry leader who is helping determine whether those buyers get what they want.

Climate One · Climate One from The Commonwealth Club

November 20, 20091h 6m

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Show Notes

The Future of Cars and the Auto Industry


James Lentz, President/COO, Toyota, USA, Inc.


Toyota is known for creativity and a commitment to sustainable development, but is it enough in today's ultra-competitive globalized car industry? Come hear the unique perspective of industry veteran Lentz, who launched the innovative Scion brand in 2001, on what automakers are doing to ensure vehicles are a benefit, not a burden, to society and what future designs may be on the horizon.


This program was recorded in front of a live audience at the Commonwealth Club of California on November 17, 2009.

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