
Hopenhagen: Seth Farbman, Jon Krosnick, Adam Werbach - Public Support for a Deal in Copenhagen
Some of the world's biggest advertising companies are putting aside their rivalries to collaborate on a new global campaign - Hopenhagen - about the hope of a green and prosperous future. Will they have any impact? Experts discuss what's at stake.
Climate One · Climate One from The Commonwealth Club
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Show Notes
Hopenhagen: Seth Farbman, Jon Krosnick, Adam Werbach - Public Support for a Deal in Copenhagen
Adam Werbach, CEO, Saatchi & Saatchi S
Seth Farbman, Managing Director, Ogilvy & Mather
Jon Krosnick, Professor of Communication and Political Science, Stanford University
Greg Dalton, Founder, Climate One
What do people around the world think about the threat of climate change and the promise of a new clean economy? Are they informed about the international negotiations in Copenhagen? If clean energy doesn't become a kitchen table issue, will the negotiations succeed?
This program was recorded in front of a live audience at the Commonwealth Club on September 15, 2009.
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