FTC Click-to-Cancel Q&A - Creating a Cancelation Funnel
Click & Convert with Maria Sparagis · Maria Sparagis
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Show Notes
Click to Cancel doesn't have to be the downfall of your business. The FTC's new rule is aimed at protecting consumers, but also offers businesses a new type of sales funnel.
Cancellations can be a sales funnel. Don't let customers off the hook so easily, but don't force them to stay on. Finding the balance is key.
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0:00 Intro
0:58 Click-to-Cancel
2:10 Negative Options
2:49 Opt-Outs
4:45 Why the FTC?
6:44 Amazon and Adobe
8:27 Cancellation Funnel
11:48 Always Be Closing
20:01 Outro