The Human Factor in Circular Fashion by Serena Bonomi, On | Circular Fashion
From Products and Design to Emotions and Systems
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Show Notes
The circular gap is immense, even in the fashion industry. Why is it not possible to do business more circularly?
Serena Bonomi cites several reasons: from emotionality to incentives to the question of the economic system. Hear for yourself how a pioneer in circular fashion outlines problems and solutions.
This episode is part of the series about the CIRCULAZE Summit from November 2024.
People Serena Bonomi, Circular Strategy & Innovation Consultant https://www.linkedin.com/in/serenabonomi/
Patrick Hypscher, Circular Business Strategist, PaaS Expert https://www.linkedin.com/in/hypscher/
About Serena worked as an independent Circular Strategy & Design Consultant, with previous jobs at Zalando and VF Corporation (Napapijri), she was appointed Head of Circularity at On in February 2025.
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