(4) Mattress as a Service with bedzzzy: Make subscribing more attractive than buying
Listen how bedzzzy identified compelling benefits of a subscription model and why they didn't use the well-known Auping brand for their service
Audio is streamed directly from the publisher (audio.podigee-cdn.net) as published in their RSS feed. Play Podcasts does not host this file. Rights-holders can request removal through the copyright & takedown page.
Show Notes
Why should customers rent a product they previously bought? Having a compelling answer to that question is key for the success of every Product as a Service model. And why would you start the service under a new service brand when you already have a well-known product brand? In this episode, Lisette from bedzzzy shares her experience with offering circular Auping mattresses as a service.
Find out more about …
bedzzzy: https://bedzzzy.com/ Auping: https://www.auping.com/ The circular mattress: https://www.auping.com/en/mattress-evolve