Share your mission not your vision | Word Training
Church for Entrepreneurs · Amos Johnson Jr, PhD
September 25, 20188m 17s
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Show Notes
The vision statement usually provides the future goals of your business or organization, whereas the mission statement communicates how you serve your customers or clients and the outcomes they can expect. Understanding this critical difference will help you communicate better with your customers or clients. Instead of sharing your vision with them, share your mission.