Don't charge what you are worth | Faith Chat
Church for Entrepreneurs · Amos Johnson Jr, PhD
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Show Notes
Determining the price of products and services can be especially difficult for people who have a service-based business (for example, coaches, consultants, web developers, lawyers, babysitters, etc.). This price problem is often compounded by pricing experts who teach the concept, "charge what you are worth."
This is absolutely the wrong way to go about pricing, because your "worth" is priceless. God paid the blood of Jesus to redeem us from darkness, so we can't place a financial value on ourselves. If we try to, then we are going to always feel undervalued and depressed with our business.
Listen to today's faith chat to learn why charging what you are worth is a bad idea and discover a better way of setting your prices.