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Clarifying Purpose and Strategy in Coaching and Ministry

Clarifying Purpose and Strategy in Coaching and Ministry

Church for Entrepreneurs · Amos Johnson Jr, PhD

June 18, 202558m 1s

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Show Notes

Open Forum: Bose shared challenges in scaling her career coaching business in Nigeria due to clients' limited purchasing power and mindset barriers. Pastor Amos advised her to focus on marketing and understanding her target audience rather than prematurely investing in AI, suggesting she experiment with price points through digital products or discounted sessions. The group emphasized the importance of meeting clients where they are, such as offering free seminars in relevant environments. Dee shared her vision to empower women and children through seminars and sought guidance on monetizing her efforts. Pastor Amos encouraged her to build credibility with free coaching, use short-form content on platforms like Facebook and TikTok, and clearly distinguish between ministry (free service) and business (paid service) to make wise, purpose-driven decisions.

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