Christopher Seth Palmer -SEO Podcast

As opposed to targeting cities and your primary keywords in your optimization or towns. The question of what type of location page should I create ? This location page issue comes up quite a bit. Why not have both counties and cities for best geo targeting. And having all of them it's not that it is bad it is just not optimal for Google rankings. Ill cover the advantages and the disadvantages of creating location pages for cities vs local pages for towns or counties in your service area. I will give clear understanding to what is going to be the best approach in my opinion and hopefully you walk away with a deeper understanding on how to optimize your location-based Pages the best for local SEO.

Creating a Blog is generally not a business owner's first step however when we're talking about search marketing for your local or your small business creating a blog is a great way to start introducing other keywords in order to get more organic search traffic from search engines like Bing or Google. What this video will do is give you a clear understanding of not only how to find the best keywords to blog about for your local or small business. But I will give you step by step instructions in today's How To tutorial that will also guide you once you have established your service based location page keywords I want to share with you how you can create supporting content or blog content that is going to give you more search traffic and rankings. If there are any questions related to local SEO or blogging please feel free to let me know in the section below I am always happy to help local businesses and small businesses achieve better results through search marketing.

Page sculpting and website architecture is massively important as a foundational element for your overall SEO success. Much like when you're building a home you need to ensure that your foundation is solid and that's how you need to look at the overall wire frame of your website. The overall goal when building out your website architecture is to make it so evidently clear to Google and other search engines here's who I am here's what I do here is where I do it and here let me showcase my expertise with some information based content. I wanted to break this down in today's video to make it all make sense I hope that this was helpful if you have any questions related to SEO page sculpting local SEO or how you can start raising your overall topical Authority please let me know in the section below where I'm always happy to help out.Join my channel for members only content and perks:

This video will cover the basic link types used for ranking your local business regardless of niche or marketing. These basics can be deployed into all SEO types just the quality of links and the velocity of links will change when moving into affiliate SEO or ecommerce.This video will cover what certain link types are and how they are utilized and where you should be pointing them for your local SEO campaigns to get the best rankings. The backlinks that will be discussed in today's video:1. Local citations2. Local press releases3. Local branded Web 2.0 building4.Paid citation sources5. Niche specific directories6. Guest post link building7. Local guest post link building8. Social network for local websites just to name a few.If you have any questions related to local SEO Basics or if you have questions about building backlinks for your local business please feel free to go ahead and ask in the section below where I'm always happy to answer any and all local SEO questions to help your business grow online.

I will also share with you, advanced strategies for adding schema markup to your images that you will upload to your website in order to enhance the overall relevance and the entity association to your brand, business and services.If you have any questions related to entity, SEO or advanced, search engine optimization for your local business. Please feel free to go ahead and ask in the section below or you could feel free to reach out..

This keyword research strategy will allow you to better understand what Google is rewarding instead of creating more work for yourself and not getting the local Google rankings that your business deserves. I hope that you walk away from this video with a much deeper understanding on how to leverage Google when doing cured research for your primary service pages. Along with that I hope that I was able to save you time when creating your location-based service pages. Less service pages you create the less location pages you will need. Another small local SEO tip that I shared in this video is taking a look at the actual locations that you provide services in when we're looking at smaller areas like a very small County with only towns in it that have low population. You can often times create a service page and just by mentioning the location you are able to win a particular service keyword. Leveraging Google to not only understand what services are best to create. But also leveraging Google's search engine to better understand which locations to target. If Google is showcasing the exact same results regardless of location or service then you know what you'll need to do moving forward. If you have any questions related to local SEO or keyword research for your local business please feel free to go ahead and ask in the section below. Local SEO tips video on doing keyword research for service pages and location-based service pages.

This video will share SEO tips for local business owners wanting to increase leads, calls and customers through Google Maps and SEO. I will cover how to rank your Google Business Profile using not only high impact Google Maps optimizations but also lesser known optimizations. Google Business Profile Tips For Local Business Owners:1. Primary Category: Choose the most relevant category that best describes your business.2. Services: Only include services offered that directly mirror keywords on your website.\3. Reviews: Encourage reviews mentioning your brand name, locations, and services.4. Questions & Answers: Include relevant keywords in your answers to user-generated questions.5. Posts: Create consistent posts (ideally 2 per day) to stay relevant for your target locations and services.6. Description: Include primary keywords, locations, and service information throughout your profile description.7. Q&A Section: Utilize the Q&A section to include keywords by creating and answering relevant questions.8. Photos (Business Owner): Upload high-quality photos showcasing your brand, services, and locations.9. Photos (Users): Encourage user-uploaded photos that also focus on your brand, services, and locations.--

The main point that I really want to get a cross today is understanding the likelihood of taking either the first position on Google or one of the #1 - #5 spots on Google search results page also known as the SERPS. The next mistake that I would like to cover with you today is regarding the math behind search traffic and conversion rates.I want to break down the customer journey and understand how your customers come in to your website correctly and optimize your site around that to be better suited for success instead of making the mistake of having your form cell at the bottom of your page for instance. Lastly, I'd like to cover some of the ways to follow up with your customers in order to ensure more business and great service for your local clients. These are some of the largest beginner mistakes that I have noticed and I would like to cover them so you do not make these mistakes as well. If you have questions related to local search engine optimization or how you can avoid these mistakes please feel free to go ahead and ask in the section below or I'm always happy to help local business owners get better results on Google and other search engines.

Backlinks can help establish your websites position on Google. The goal at first is to own your own brand name when you do a search on Google. Your business website needs a starting point and it is optimal to begin with the basics. The backlink types that assist with establishing your brand. I wanted to share the first local links you need to have to start your journey ranking higher on Google and crushing your local competitors.Local business link building to start with:1. Local business citations2. Press release distribution 3. Business directory submissions4. Branded Web 2.0 links5. Niche directories 6. Niche business citations7. Branded social profiles8. Premium Press Release Distribution9. Data aggregator submission

Some of the different types that we will talk about in this video will include generic backlink anchor text, I'll also include branded backlink anchor text, I also cover naked backlink anchor text and then I get into advanced anchor text link building. Once we have covered all the different types of backlink anchor text then I will share with you some examples during today's video that will outline why these types of anchors are very important for your overall link building campaigns. If you have any questions related to off-page search engine optimization or SEO in general please feel free to go ahead and ask in the section below where I'm always happy to help you out with link building or search engine optimization.

'll will also teach you what backlinks you need to look for. Also what links will give the greatest impact for your link building campaign. In a nutshell I will guide you to what backlinks to build for the best SEO results , the backlinks that matter , and how fast to build them.

This video I answer the question how to start building base backlinks or how to start foundational link building for a new website. I have written out what to expect from todays video on new website link building SEO.1. Start with establishing the structure of the website.2. Ensure that you have all your pages in place before beginning link building.3. Build citations and directories and look at the best-paid citations.4. Set up social media profiles and pay attention to their proper setup.5. Issue a press release.6. Secure high authority web 2.0s and build them to the homepage and maybe the contact page.7. Focus on guest posting, directory listings, paid listings, and socials for service-based pages.8. Establish your foundation within the first 90 days to four months.

I will share with you the steps of evaluating a links quality to determine a backlinks value. This starts with referring domain’s and topical authority along with other off page factors not a websites overall traffic because a new post practically gets zero traffic. And I prove that with a reference from Googles own.

I will share with you three ways that you can find keyword cannibalization so you can stop fighting yourself on your website. One of the first ways is I will share with you how you can find keyword cannibalization utilizing Google search console. Then I will share with you how you can spot keyword cannibalization issues by utilizing Google's search results and seeing if you're fighting with yourself and cannibalizing keywords. And last but not least I share with you another way to spot keyword cannibalization by seeing nesting and Google not being able to figure out what is best for you to rank for.If you have any future questions related to keyword cannibalization or search engine optimization please never hesitate to go ahead and ask any and all questions below or I'm always happy to help business owners and webmasters just like you.

I'll share with you image optimization of your WordPress titles along with your WordPress alt text and the names of your images.You will learn:1. How to optimize images2. Upload images3. Change ALT text of images 4. Import images and text from Google5. WordPress SEO tips A lot of times image optimization is overlooked but it can be absolutely imperative to optimizing your pages to the best of their ability. This video gives a small twist on how to upload videos. Ill be using Google Docs importing to your WordPress installation. Along with that I'll share with you how to change titles alt text names and all of the other optimizations that you can do inside of Wordpress.

I will then show you a tool called Image Blaster and walk through a step-by-step process of creating unique images at scale. The process involves using a logo as a watermark and adding individual images for each location. IB allows for image editing and customization, and the resulting unique images can be saved in a designated output folder. Understanding the importance of unique images for higher indexation rates will help your WordPress website soar !Main Takeaways:1. how to create unique images for location-based service pages.2. Image Blaster to get the job done fast.3. The step-by-step process involves using a logo as a watermark and adding individual images for each location.4. The importance of unique images for higher indexation rates.

Learn how to write page titles & meta descriptions for SEO optimizing your titles , along with URLS's and meta descriptions to increase your CTR SEO clickthrough rate from search engines like Google to help boost websites organic traffic. What you will learn in today's video:1. How To Write Page Titles URLs and Meta Descriptions for SEO 2. How to write SEO URL3. How to write SEO titles4. How to write SEO meta description5. Expanding your title tags6. How to write meta description for searcher intentOptimized on-page optimization including your page titles or meta title tags and your meta descriptions can help to increase the amount of real visitors or people who will visit your site. If your titles or descriptions appeal in search results this can drive a click helping your pages overall performance in the SERP. I want to cover how to optimize your URL how people are searching to include your primary and secondary keywords. Second I wanted to show you how to optimize your Title Tag on your website the most important signal on any web-page. Last but not least I cover multiple tips related to the meta description.

Before I start any website I write out how the pages will look. This layout and Google site structure is what I will share with you in this video step by step so you know how to use Google sites and can deply them for your own campaigns.

Then the next element of today’s Google business profile listing optimization will be the most important of this video, and that is the businesses description, inside of the description of your Google my business we want to make sure that we are utilizing the main name of the business along with that we want to ensure that we have the location the state and the state abbreviation and then this video will take care of the rest of the other keywords that we want to ensure we have the description.

We know that relevance equals rank so by infusing more relevant words to the things that you do and the places that you do them in you have a much higher possibility of ranking your business and getting more phone calls and leads. This video will outline not only how to better optimize your Google business profile descriptions but this will also help your Google Maps listings stand out when you're optimizing your Google my business products along with your Google business profile services. This video will outline description business services and products and more and I hope that it has been helpful for your local SEO. If you have future questions related to Google Maps or Google business profile optimizations inside your listings please feel free to go ahead and ask in the section below where I'm always happy to help local business owners just like you get higher rankings and more calls.

I will share with you exactly how you know what schema markup to utilize for your business category or niche. This video will not only break down exactly how to find specifically what schemas you need to utilize. But it will also share with you the hierarchy of schemas to utilize on your website related to your actual category for instance attorneys or plumbers.Then I will share with you examples that are copy and paste in order to be able to get the exact schema markup that you will need for your website or homepage or location-based service pages.After showing you where to find the actual hierarchy and how to deploy it I will then walk you through how to formulate the schema markup inside of a text document so it's easily added to your website.

Then I will give you the tools that I utilize in order to assess schema markup on a web page. Then to finalize today's structured data video I give you the process of finding Json LD schema markup manually and I give you a resource that is going to not only share with you the exact nesting of your schema markup but it will also give you examples.

There is no doubt that entities play a massive part inside of Google's ranking algorithm matching exact words for your overall optimization but utilizing entities and co-occurring key phrases in order to give a overall relevance score. This video serves multiple purposes I'd like to share with you ways that you can find co-occurring keywords and the most relevant words to add and inject into your websites or web pages. Along with that I'd also like to share with you how you can find the most relevant co-occurring keywords. And I will give you a overall walkthrough and lesson on how you can utilize a particular tool for finding the most relevant entities to add to your websites and web pages in order to achieve higher relevant rankings.If you have any future questions related to semantic search engine optimization or semantic SEO please feel free to go ahead and ask any and all entity SEO questions below. #semanticseo #entityseo #chrispalmerseoSemantic Search Engine Optimization SEO What is semantic SEO What are entities and entity SEO How to use entities for semantic SEO Semantic SEO entity tools How to find entities for SEO

My Top 10 Takeaway's From The Write High Quality Reviews Post1. Write like a user2. Using "expert" words - for instance regular people call wood floors hardwood floors , but there's engineered hardwood and different types , like maple , oak etc.3. Provide evidence - use photos 4. Compare this service with that service.5. Tell people how it helped you.6. Why is it different than others?7. Why you went with them instead of them?8. How you tried product before and keeps getting better9. Most important reasons for buying X service10. Include your Your Brand name , website or a way for people to see the work.

This video will outline how you can give manager access to our optimization team to process your order.

I will outline inside of Google search console the importance of internal links and how Google outlines this for you inside of GSC. Lastly I will share with you the tools that I utilize in order to showcase the internal link building. And wrap up with a whiteboard diagram of how you can fix your internal linking utilizing your main heading drop-downs along with your footer and sidebar menus and some very interesting ways of utilizing internal link building.

This videos first part is a step-by-step tutorial that will share with you how you can manually search Google and other search engines for local citation and directory sources. The second part of this video will walk you through using scrape box in order to find Authority local citations and directory listings as well. This step-by-step guide is how you can take a keyword and do a search inside of Google and other search engines and figure out who are your top five competitors for that specific service-based keyword and how you can search their business in order to find their directories and citation sources that they have that you might not have. You will also want to do this exact process for the top three competitors inside of the map pack based on keywords as well.

So what you will need in order to easily scrape local business reviews on Google is you will need a Chrome extension called Instant Data Scraper. This is a completely free Google Chrome extension that has to be installed. After the installation of the Google Chrome extension scraper you will then need to go to either Google or Google Maps in order to find a business's reviews that you will want to scrape. You will need to set up the scraper in order to have a successful scrape. First you will need to set the amount of time that you are delaying the scraper depending on what you're scraping and how fast you want to scrape it. You will have the ability to export the scraped reviews or information into a CSV file or you can also do it inside of a XLSX file.

I also walk through the process of finding your YouTube channel ID utilizing Mozilla browser on PC. And then I go through the step by step process of how you can find your YouTube channel ID on a Macintosh utilizing Safari or any other Mac browser. Finding your YouTube channel ID is relatively simple and I walk through the steps in this video. I made this video today because I was scouring looking for ways to find my YouTube channel ID easily so I wanted to just go ahead and put out my own piece of information so hopefully I can help you save some time.

The add-on tool is to help you find expired domains but there are multiple functionalities when utilizing ScrapeBox expired domain finder plugin tool. This is method one of three that's inside of a SEO training I created regarding ScrapeBox. I hope that you enjoy it and happy finding expired domains for your SEO campaigns or any other type of campaign . If you have any future questions related to how you can find expired domains for SEO please feel free to go ahead and ask in the section below I'm always happy to answer any and all expired domain questions or your search engine optimization questions that you might have.

How to Easily Get Niche Related Local Business Directories

Regardless if your using WordPress or if you have a Drupal website or even just a static HTML webpage you will be able to quickly and easily add live chat to your website for FREE ! You will be able to answer customer questions, and even prompt casual visitors to start engaging with you potentially turning into a sale or perhaps even a warm new lead. We'll be using a easy to use URL from WhatsApp a Facebook product to do it. It looks any way you want and can be added to your site simply by creating a outbound link inside of a button or as a anchor text.

I'll will show you how to do proper keyword research in this video to find the best variations for your keyword that have the most volume or has I will start with your main service page keywords so these are your primary keywords for your main Services what keywords you need to target and how you frame those keywords and pages on your website. Once we are complete with the primary service Pages we will then move into your supporting content pages. This is where it gets fun when we start talking about the different types of content that you can create that has to do with information and transactional or related type terms to the primary keyword. Keyword research is the stepping block to everything for search engine optimization regardless if you're in a local business or you have a national business or if you're just a small brick and mortar business that just wants to service a small community.

This backlink analysis helps find the perfect amount of referring domains along with the proper anchor text to rank in Google for you're primary keywords. This is my exact process step by step to rank on Google and other search engines.What you will learn:1. Identifying your metrics2. Identifying your core location3. Find your primary keyword4. Find competitors5. Analyze competitors backlink profiles 6. Analyze anchor text7. Create a link building plan

If you look below I have shared my example YouTube RSS feed. The steps are in order below to create your own YouTube RSS feed:1. Copy down the URL that I have shared with you above inside the example and remove after the equal sign.2. Go to your YouTube channel3. Copy your user ID.4. Paste in your user ID after the equal sign from the example above.5. Enjoy your brand new YouTube RSS feed URL

How to choose a category for a service not offered by Google in your Google Business profile. It is important to choose a primary category that appeals to your customers and fits your business. Look at other businesses in your industry and location to see what categories they have chosen.Research businesses in larger cities to see what categories are being rewarded in those areas. Analyze the categories chosen by top performers to make an informed decision on the best category for your business. When filling out your Google Business profile, you may find that the specific service you offer is not listed as a category option. It is important to choose a primary category that best represents your business and appeals to your customers. If you specialize in a certain type of customer or industry, like accounting for contractors, you can research businesses in larger cities to see what categories are being rewarded in those areas.By analyzing the categories chosen by top performers in your location and in high competition cities, you can make an informed decision on the best category for your business.

What I will be primarily covering in this video is the usage of anchor text on your internal assets. When speaking about anchor text we often consider anchor text only being utilized and optimized when talking about off page SEO and not on Page search engine optimization. However the waiting of each page or how a page is looked at by a search engine can be dramatically altered by simply optimizing the internal anchor text regardless of where it points. Some of the key points that I want to point out in today's video is optimizing your anchor text based on your leading competition. Along with internally optimizing your anchor text I also want to point out paying a heavy emphasis on entities also the LSI terms and of course the primary keywords and their variations.If you're having any trouble at all with on page SEO or anything search engine optimization related please feel free to go ahead and ask in the section below I'm always happy to help you out with any on page SEO.

Just because a SEO tool like Ahrefs, SEMrush or Majestic SEO tools is not showcasing your recently acquired backlink from your recent link building. Will not indicate that the backlink is not live or valuable to you or your business. We have to remember that SEO tools are not Google and the search results are not the index this video will help you decipher the differences between search results and ranking along with that how you can find backlinks that are actually indexed and helping your business.

I wanted to share an authoritative website that had good optimization to showcase the timeline of ranking higher in Google. After that I share with you two other keywords we ranked for taking months of hard work and patience. I hope this helps you gain the patience required for your hard work to assist your rank in Google. If you have questions related to how long it takes to rank higher in Google feel free to ask in the section below.

Todays walkthrough of GSA SER explains how to maximize the number of backlinks built per hour. I'll cover the types of links to produce, filling out forms quickly, and optimizing GSA SER link-building efforts. Then I'll walk through setting up different types of statuses for submitted and verified links after getting them. I will walk through precise instructions on how to optimize GSA for speed or LPV links per hour and resources. Then how to set the priority of GSA to real time in Windows or VPS in order for it to run faster and create more links. Ill show narrowing down options, such as using proxies and loading them into the GSA . The importance of GSA's captcha breaker, GSA site lists, and link building. Lastly highlight all settings that can improve efficiency while using the tool.

I wanted to make an unbiased video showing SEO tools inside of group buys , myself not being an affiliate just a past user of some of the services shown inside todays video. I just wanted to share with you the absolute best choices when looking out in the market for a cheap SEO tool solution. Most tools are used with a extension inside of your browser that will serve you the data through a proxy. There are draw backs to using group buys like you only get so many uses per day depending on the service provider and others can see what your looking at. However these are minor draw backs to the amount of doll hairs you will save by using them.

We talked about everything search engine optimization . Starting with SEO client work and managing clients too SEO customer acquisition. Then as our conversation evolved we went through to ranking on Google into 2024. Nate Gotch SEO was very open and honest with his answers not stumbling or wavering from any answer. It was an absolute pleasure speaking with Nathan Goth about the business of SEO into CTR and SEO testing.

In today's video I will share with you some of my best SEO expert advice related to Google updates

I have had the pleasure of helping multiple local business owners have there local Google Business Profile listings that where verified and bringing leads into their businesses for there family's for years. To then be taken down by the Google SAPM attacks - GMB Maps spam web attacks so this video will point you in the right direction to help you your business get back on track.

This video covers ways to get seen online crawled and indexed. Because without crawling then indexing by Google we can not rank and get website traffic. So this is ultra important for our websites overall success. So I cover , Googles ping being depreciated as of June however now we have some more options that will be better and easier for us to implement while still gaining indexing and crawling from Google and other search engines.The recommendation from Google is to use your websites sitemap " last-mod" function stating not to update your last modification date unless you have changed.1. Links on your page2. Website text3. Schema Markup You can keep your sitemap fresh for crawling using:1. Sitemap 2. Robots3. Google Search Console4. Indexing APISchema is the big take away here because it is easy to update and deploy across your site to get a recrawl and a update from Google to help users on your website find fresh information throughout your site. Also you can still use robots.txt to help index and allow your sitemap xml file , you can allow and disallow items or pages but include your sitemaps inside of your robots.txt file to be crawled and allowed.

What you will learn in today's Google Maps SEO video:💡 Co-occurring key phrases and M codes are used to generate URLs💡 Traffic bot with VPNs allows for quick impressions💡 IPv6 proxies are useful for increasing ad budget on Bing💡 Deploying thousands of impressions, along with CTR tools and optimization, can help in ranking clients💡 Proper GMB optimization, daily reviews, and mirrored site to Google business profile are essential for ranking💡 Co-citation and unstructured citations are important💡 Proper CTR amounts coupled with impressions can rank any niche in any city💡 Three-seat setup with name address phone number and press releases can help in ranking💡 Maps engagements and adding images in reviews can make reviews more relevant💡 11 cent clicks and bot traffic do not hurt GMB rankings0:00 Google Maps SEO Tips For Google Business Profile SEO2:00 Bulk unverified listings can help generate more phone calls and money for clients.5:00 Unverified listings should be sent to supporting content pages, not the homepage.9:00 Using the 10 DLC registration can prevent phone number issues with unverified listings.14:00 Co-citation, through authoritative or unauthoritative sources, can help rank unverified listings.17:00 Creating press releases and utilizing tools like GSA or Scrape-Box can help with co-citation. 20:00 Reviews can be added to unverified listings, despite guidelines saying otherwise.

The very common issue that kept reoccurring for local business owners was that they were getting reviews from real Google accounts but the reviews were being removed or are not showing up. Some users reported losing dozens of reviews but did not lose any rankings inside of maps. This peaked my curiosity enough to look at reviews from a testing angle. We wanted to know did the reviews really vanish? And if so why did the Google Maps listing not lose rankings? What we found was there are times reviews are removed and completely gone , that is a fact. No question! Sometimes a-lot of the time reviews are actually hidden and they have not been removed they where just hidden and not visible to others. If you keep track of your reviews and know when and who left them by checking your email attached to your listing. You find the "contributor identification number" . By checking the contributor you will know if the reviews are hidden or have been removed. If removed you fall in rank if hidden you will not. And this vide showcases all of this with some other tips to help you along with Google business rankings.

The very first step that I will walk you through is how you can optimize your profile for keywords that your potential customers are finding you for.

Oftentimes business owners even the agency owners will Overlook what's right in front of them and simply not deploy the SEO optimizations that are being recommended directly by Google. Some of these recommendations can include having a directional map on your website to point out different locations for your location pages. Other optimizations could be uploading more images of the outside of your business. Perhaps even keeping your service times updated. There is a magnitude of Google business profile SEO optimizations that will be covered and every single business has different recommendations for their Google Maps listing. I'll outline exactly what these recommendations from Google business profile manager are along with that I'll share with you exactly where you can find them to get better rankings for your Google Maps listing.

What this video will do will give you some tips regarding adding social media profiles inside of your Google business profile and I'll also give you some tips on what exact URL should be utilized.