What's the best way to shop at IKEA?
IKEA is opening the doors of it's first New Zealand store in Auckland tomorrow. Up to 20,000 shoppers are predicted to visit on the first day, along with traffic jams of up to 40 minutes just to get off the motorway. AUT macromarketing professor Ben Wooliscroft spoke to Lisa Owen with some tips about how to make the most of your shopping experience.
Checkpoint · RNZ
December 3, 20257m 28s
Audio is streamed directly from the publisher (flex.acast.com) as published in their RSS feed. Play Podcasts does not host this file. Rights-holders can request removal through the copyright & takedown page.
Show Notes
IKEA is opening the doors of it's first New Zealand store in Auckland tomorrow. Up to 20,000 shoppers are predicted to visit on the first day, along with traffic jams of up to 40 minutes just to get off the motorway. AUT macromarketing professor Ben Wooliscroft spoke to Lisa Owen with some tips about how to make the most of your shopping experience.