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Greenpeace, Fonterra settle over misleading 'grass fed' butter

Greenpeace, Fonterra settle over misleading 'grass fed' butter

Greenpeace is claiming victory after an out of court settlement with Fonterra over what it said is an open and shut case of greenwashing. A label on the diary giant's Anchor butter read; 100 percent New Zealand Grass Fed. Greenpeace claims that gave the impression Fonterra dairy cows exclusively graze on grass, when they are actually also fed palm kernal products. In 2024 the environmental group filed a law suit, but the pair has now resolved the dispute. Greenpeace agriculture campaigner Sinead Deighton-O'Flynn spoke to Lisa Owen.

Checkpoint · RNZ

April 2, 20266m 53s

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Greenpeace is claiming victory after an out of court settlement with Fonterra over what it said is an open and shut case of greenwashing. A label on the diary giant's Anchor butter read; 100 percent New Zealand Grass Fed. Greenpeace claims that gave the impression Fonterra dairy cows exclusively graze on grass, when they are actually also fed palm kernal products. In 2024 the environmental group filed a law suit, but the pair has now resolved the dispute. Greenpeace agriculture campaigner Sinead Deighton-O'Flynn spoke to Lisa Owen.
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