Chatter that Matters

Have you felt the vibrations? The tremors that are hitting every corner of our marketplace. In this episode of Chatter that Matters, Tony Chapman, takes you on a quest to uncover a new economy that is happening with such force it is rendering much of what we know about conventional capitalism and career building, obsolete. Players in this economy include Amazon, Alibaba, airbnb, Apple, Google, Facebook, Uber, Skip the Dishes, Facebook, Spotify and thousands more. They now have a combined market capitalization of $7.5 trillion dollars. Many ride an app like a Trojan Horse directly into your phone to connect you directly with the world you want to explore and buy. They harvest your data to enable them to focus on the two most compelling customer benefits that matter - more and less. More of what matters to you with less of what doesn't. However, with every cause there is an equal reaction and the platform economy is no exception. Tony shares his feelings on why much of what we take for granted and appreciate will become the exception versus the rule as the platform economy builds over the old. To learn more about the platform economy here is a link to Tony's keynote - From a Place to Buy to the Place to Be that he delivered at Store 2019 for the Retail Council of Canada. https://www.youtube.com/watch?v=oIUuH0eSJIM&pbjreload=10 To read an article about how conventional retail, tourism and hospitality can counter the platform economy. Click here. https://www.retailcouncil.org/community/technology/mind-your-ps-but-own-your-bes-how-bricks-can-beat-back-clicks/ Retail Council of Canada - https://www.retailcouncil.org/ Platform Economy - https://en.wikipedia.org/wiki/Platform_economy Platform Economy - https://www.mckinsey.com/business-functions/digital-mckinsey/our-insights/the-platform-play-how-to-operate-like-a-tech-company Amazon - https://www.amazon.com/

What does Boston Bib Lettuce, and a fixed price all you can eat buffet have to do with our upcoming elections? In this episode of Chatter that Matters, Tony looks at each parties campaign slogan and platform by comparing it to a buffet line, with endless promises, but many without substance. He challenges the Liberal parties slogan #ChooseForward and whether it is any different than the Conservatives #GetAhead. He calls them both Boston Bib Lettuce that lack differentiation, plate appeal or bite. He looks at each #JustinTrudeau, #AndrewScheer etc, persona. Tony then goes on a rant to describe how each party hopes to entice you but why this years food fight will shift from mass media to social media. He encourages us all to think about three things before voting, and to put collective ahead of self interests. Its the type of fresh thinking you get when someone isn't tethered to the purse strings of any party.

Our world is now within 'arm and voice' reach of desire. We can summon almost any product or service to our doorstep, and often within hours. The benefit is almost immediate gratification, but it can come with a huge price, a matter of life and death. Amazon and other ecommerce delivery drivers have been accused of running red lights and stops signs just to make up time. In some cases they've been blamed for injuries and even fatalities - when pedestrians get in their way. CBS News tells the story of two dramatic cases in Chicago - one involved serious injuries; the other resulted in the death of an 84 year old woman. In that case, criminal charges were brought against an Amazon delivery driver and ended with an acquittal. Should we be looking beyond self-gratification or is the value we place on convenience both priceless and potentially lifeless? Follow Tony Chapman Website - https://tonychapmanreactions.com Twitter - https://twitter.com/TonyChapman Linkedin - https://www.linkedin.com/in/tonychapmanreactions/

My very first podcast, complete with the signature drums that would power the next 212. In this five minute episode I share why Attention is the Oxygen of Marketing, and how to get the attention you deserve as a Leaders, Marketer, in Sales, or as a Mentor, Parent and Coach.