How Velosio is Powering Mid-Market Digital Transformation
Velosio CEO Robbie Morrison joins Channel Insider: Partner POV to discuss digital transformation, AI, and cloud adoption for mid-market businesses, with insights on ERP solutions, ISVs, and industry-specific tech innovations.
Channel Insider: Partner POV · Robbie Morrison, Katie Bavoso
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Show Notes
In this episode of Channel Insider: Partner POV, host Katie Bavoso sits down with Robbie Morrison, CEO of Velosio, to discuss how Velosio helps mid-market businesses navigate digital transformation, cloud migration, and AI adoption - especially during economically unstable times. Robbie dives into how Velosio partners with ISVs, their focus on industry-specific solutions (like horticulture!), and why targeting the C-level is key to tech adoption.
🔹 Key Topics Covered:
✔️ Velosio’s role in mid-market digital transformation
✔️ The surprising role of IT in modern horticulture 🌱
✔️ How CFOs & CROs drive cloud and AI adoption
✔️ Helping businesses navigate economic disruption
✔️ Success stories & the future of AI in business
📌 Timestamps:
00:00 - Intro: Meet Robbie Morrison & Velosio
01:50 - What does Velosio do?
02:50 - Who are Velosio’s customers & key verticals?
04:00 - Why horticulture is a surprisingly high-tech industry
06:30 - The importance of working directly with CFOs & CROs
09:30 - Velosio's vendor partners and cloud-first approach and solutions
12:00 - Cloud migration: Choosing the right path for businesses
14:15 - Economic challenges & how real-time data helps companies adapt
18:50 - Working with independent software vendors (ISVs)
25:00 - AI & data readiness: The next big shift in IT
28:30 - A customer success story: Breaking down data silos
31:00 - Vendor partner and solution shoutouts
32:30 - Why businesses should consider Velosio as a partner
Learn more about Velosio at www.velosio.com
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Episodes of Channel Insider: Partner POV are hosted and produced by Katie Bavoso with help from Dana Sell, and edited by Ayen Alvarez and Katie Bavoso.
The cover art for Channel Insider: Partner POV was created by Aubri Ziegler. The opening and closing animations were made by Mackenzie Burke. The thumbnails for each episode are made by Brandon Cornwell.
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